B2B Brand Manager

We see you as a key player in our success as you will be a central pillar of our marketing department and will ensure with care and reliability that our order books remain full well into the future.

• You are our brand strategist and will assume overall responsibility for the marketing of our truck-mounted aerial work platforms. You know how to translate market requirements customer needs and competitive dynamics into clear strategies compelling positioning and effective marketing measures.
• You are our market expert and analyze target industries applications and customer requirements in detail. With your keen sense of trends competition and opportunities you identify growth potential and develop a clear value proposition for a technically sophisticated product category.

• You are the interface between the market and the product. You systematically gather feedback from sales customers and the market and actively incorporate your insights into the product doing so you work closely with sales and engineering and provide key input for the further development of our products.

• You are our lead generator and develop integrated marketing campaigns that not only capture attention but also deliver measurable results. You oversee the entire sales funnelfrom initial awareness to qualified leadsand continuously optimize performance based on relevant KPIs.

• You have a degree in marketing business administration engineering or a comparable qualification.
• You have several years of experience in B2B marketing brand management or product managementideally in the commercial vehicle mechanical engineering or industrial products sectors.
• You have a good understanding of technically complex products and their applications.
• You think analytically recognize market trends and can derive clear strategies from them.
• You have experience in market analysis product strategy and the development of marketing campaigns content and lead generation.
• You enjoy working in international teams and are confident in dealing with various stakeholders..
• You communicate confidently in English; additional foreign languages are a plus.
• You stand out for your structured approach to work initiative and strong communication skills.

• Your work schedule leaves plenty of room for your personal life. A modern workplacewhether in the office or working flexibly from home
• A fair and attractive total compensation package: a competitive salary benefits plenty of vacation time and a comprehensive employee benefits program.
• Want to get active Then get your JobRadsustainable and tax-deductible
• A Job Car for maximum mobility if youd like.
• Security you can count on: A permanent contract starting day one.

• Team spirit that matters: Team events like summer parties Christmas parties and more.

Ready for more Join RUTHMANN and live out what drives you!

RUTHMANN is one of the leading brands in the aerial work platform sector. As part of the Time Manufacturing Company we are strengthening our position in the European market and with our One Europe approach are focusing on even closer collaboration between the established brands Steiger Ecoline Bluelift France Elévateur MOVEX and Versalift. Together we combine expertise innovation and excellent service to better support our customers.

What drives us: cutting-edge aerial access technology strong teams and an unwavering commitment to delivering real success for our customers. With over 30 years of industry experience a clear growth strategy and a shared spirit that unites us.

One Europe One Team One Mission: We get people to the top safely. And our business along with them.