Conversion Rate Optimization Specialist
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Job Location:
Monthly Salary:
Posted on:
8 days ago
Vacancies:
1 Vacancy
Job Summary
We are looking for a data-driven Conversion Rate Optimization (CRO) Specialist to improve website performance and maximize user conversions across digital channels. The ideal candidate will have a strong analytical mindset hands-on experience with A/B testing and a deep understanding of user behavior funnels and UX principles.
Key Responsibilities:
- Analyze website and funnel performance to identify conversion drop-offs and optimization opportunities
- Plan execute and manage A/B and multivariate tests to improve conversion rates
- Optimize landing pages product pages and user journeys for higher engagement and conversions
- Leverage tools like Google Analytics Hotjar and CRO platforms to gather actionable insights
- Collaborate with design development and marketing teams to implement data-backed improvements
- Develop hypotheses run experiments and present clear performance reports with measurable impact
- Continuously monitor KPIs such as conversion rate bounce rate and customer acquisition metrics
Requirements:
- Proven experience in Conversion Rate Optimization or performance marketing
- Strong knowledge of A/B testing methodologies and experimentation frameworks
- Hands-on experience with analytics and heatmapping tools (e.g. Google Analytics Hotjar Optimizely VWO)
- Understanding of UX/UI principles and customer behavior psychology
- Ability to translate data into actionable insights and business outcomes
- Strong communication skills to present findings and recommendations
Preferred:
- Experience with eCommerce platforms (e.g. Shopify WooCommerce)
- Familiarity with SEO and paid marketing funnels
- Basic understanding of HTML CSS or frontend behavior for quick experimentation
