Marketing Manager Daftarkhwan

Our client Daftarkhwan is looking for Marketing Manager in Lahore.

Job Description:

About us:

Daftarkhwan is one of the pioneers of coworking spaces in Pakistan. Operating in 3 cities within Pakistan Daftarkhwan is a meeting point for entrepreneurs startups and enterprising companies delivering high-end agile workplaces suited for the evolving needs of the modern day. Providing our members with exclusive vibrant spaces making their work seamless while simultaneously building a cohesive community through our vast but easily accessible network.

About the role:
Daftarkhwan is seeking a well-rounded Marketing Manager to join our team in Lahore. This is a full-time on-site role. The Marketing Manager will lead and oversee the organizations marketing and branding strategy across content performance marketing digital channels brand strategy and SEO. This role is responsible for driving brand visibility audience engagement and lead generation through integrated marketing initiatives.
The ideal candidate will combine strategic thinking with strong execution capabilities managing campaigns optimizing digital performance and ensuring brand consistency across all marketing touchpoints.

Key Responsibilities:
1. Marketing Strategy & Planning

• Develop and implement a comprehensive marketing strategy aligned with organizational growth objectives.
  
• Managing departmental budgets and objectives
  
• Plan and execute integrated marketing campaigns across digital platforms.
  
• Monitor marketing trends customer insights and competitor activity to refine strategy.
  
• Manage the overall marketing calendar campaigns and product/initiative launches.
  
• Building training and retaining teams across different regions.

2. Content & Brand Management

• Oversee the content strategy across the website social media blogs newsletters and marketing collateral.
  
• Ensure brand messaging tone and visual identity remain consistent across all platforms.
  
• Collaborate with designers writers and internal teams to produce high-quality content.
  
• Develop storytelling and thought leadership initiatives to strengthen brand positioning.

3. Performance Marketing & SEO

• Plan manage and optimise paid campaigns across Google Ads Meta LinkedIn and other digital channels with a focus on lead generation conversions and ROI
  
• Manage digital marketing budgets allocate resources across channels and report periodically on ROAS and MROI
  
• Conduct A/B testing to continuously improve campaign performance and outcomes
  
• Lead SEO strategy and implementation to improve organic search rankings website traffic and content performance
  
• Monitor keyword performance search trends and competitor rankings
  
• Partner with the web team to ensure technical SEO compliance and overall website performance

4. Public Relations & Communication:

• Brand & Reputation Management: Shaping public perception of the company maintaining a consistent brand voice and managing messaging during controversies or crises.
  
• Media Relations: Building and maintaining relationships with media contacts writing press releases and securing press coverage for product launches and company news.
  
• Content & Storytelling: Creating brand narratives through thought leadership articles executive profiles and company announcements
  
• Crisis Communication: Drafting public responses to reputational events such as negative reviews or social media backlash and coordinating with relevant teams on messaging
  
• Social Media: Managing public-facing channels driving community engagement responding to public commentary and monitoring brand sentiment.
  
• Event Management: Planning and executing site launches sponsorships and press events to build brand awareness and media attention

5. Analytics & Reporting

• Track and analyze marketing performance using tools such as Google Analytics Search Console and campaign dashboards.
  
• Generate periodic reports on campaign results audience growth revenue and lead generation.
  
• Translate data insights into actionable marketing improvements.

6. Cross-Functional Collaboration

• Work closely with sales operations and leadership teams to align marketing initiatives with business goals.
  
• Support lead generation initiatives and customer acquisition strategies.
  
• Coordinate with external agencies vendors and freelancers when required.

About You
If the following describes you wed love to hear from you!

• Bachelors degree in Marketing Business Administration Communications or a related field.
  
• 47 years of experience in marketing with strong exposure to digital and performance marketing.
  
• Proven experience managing content SEO and digital marketing teams and campaigns.
  
• Strong analytical skills with the ability to interpret marketing data and optimize campaigns.

Key Competencies

• Strategic thinking and campaign planning
  
• Digital marketing expertise
  
• Content strategy and storytelling
  
• Data-driven decision-making
  
• Team collaboration and project management
  
• Creativity with strong attention to detail
  
• Preferred Attributes
  
• Familiarity with marketing tools such as Google Analytics Google Ads Meta Ads Manager SEO tools (SEMrush/Ahrefs) and CMS platforms.
  
• Experience working in startup tech or community-driven environments.
  
• Strong understanding of brand building and audience engagement.
  
• Ability to manage multiple campaigns and stakeholders in a fast-paced setting.

Life at Daftarkhwan:

Being a Daftarkhwan team member isnt your average run-of-the-mill. Here youll brush shoulders with those who dare to dream and do. A community of leaders idealists rockstars and magicians from a variety of career paths ensuring a network of diverse individuals who continue learning from and empowering others. At Daftarkhwan were focused on building an army of leaders. We like to challenge ideas and explore innovative ways of getting things done. Encouraging an open-minded attitude and collaborative work ethic. As an employer we offer equal opportunity and encourage a democratic and open environment that supports close bonds between our teams and members alike welcoming individuals from all ethnicities genders religions and orientations in a zero-judgment zone.