Marketing Lead | Glo Q | Chennai

Glo-Q is a premium D2C skincare brand built on science-backed formulations elevated aesthetics and performance-driven marketing. We are on a mission to scale a high-impact aspirational brand while delivering measurable business outcomes.

The Lead Marketing will own end-to-end marketing strategy and execution across brand digital performance and retention. This role requires a balance of strong brand thinking and analytical rigor to drive profitable growth while maintaining a premium positioning.

• Develop and execute comprehensive marketing strategies aligned with revenue and growth targets
• Build quarterly and annual marketing roadmaps
• Drive customer acquisition retention and lifetime value (LTV) optimization
• Identify market opportunities white spaces and competitive positioning

• Own and manage marketing budgets with optimal channel allocation
• Track and optimize key metrics: CAC ROAS LTV contribution margins and cohort performance
• Build dashboards and reporting frameworks for performance tracking
• Continuously optimize campaigns based on data insights

• Lead paid media strategy across Meta Google influencer marketing and performance creatives
• Collaborate with agencies to ensure conversion-focused execution
• Oversee funnel optimization including landing pages CRO and remarketing
• Align content strategy with performance and growth objectives

• Manage creative digital influencer and PR agencies
• Define KPIs and accountability frameworks
• Conduct regular performance reviews and ensure delivery excellence
• Maintain alignment with brand and business goals

• Ensure consistency in brand identity tone and premium positioning across all channels
• Maintain a balance of science-backed credibility and aspirational storytelling
• Lead product launch campaigns and brand narratives

• Drive retention strategies through Email WhatsApp and loyalty programs
• Improve repeat purchase rates and customer engagement
• Build and optimize automated lifecycle marketing journeys

• Work closely with product sales and finance teams
• Align marketing plans with product launches and inventory cycles
• Provide market insights to support product innovation

• 8 12 years of experience in D2C beauty skincare or premium consumer brands
• Strong understanding of performance marketing metrics and growth frameworks
• Proven experience in managing agencies and marketing budgets
• Data-driven decision-making with strong analytical capability
• Strong brand sensibility and understanding of premium positioning

• A commercially sharp marketer not just a campaign executor
• Someone who understands that premium skincare brands grow through perception performance
• A leader who can balance creativity with financial discipline
• High ownership mindset with strong execution capability