Marketing Manager Passenger Cars

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Who We Are

Shell Global Lubricants is the worlds #1 Lubricants supplier and has been so for the past 19 years. We bring Shells strategy of delivering more value with less emissions to life by producing the worlds best lubricants driven by impeccable quality clean innovation and a customer-first focus.

Shell has a long history of presence in India and is recognized as an iconic brand.

In India Shell operates in both direct and indirect channels to serve the passenger car segment. For this position the successful applicant will be directly responsible for the aftermarket portfolio in the passenger car segment.

Whats the role

As the Passenger Car Motor Oil (PCMO) Sector Manager you will be responsible for:

• designing the category strategy for Passenger Car Motor Oils in the indirect channel and executing it with clear Marketing & Business objectives in line with the Global Category Priorities.
• includes developing and implementing category marketing action plans customer value propositions for our Helix Brand & products in close collaboration with cross functional teams within and outside the Marketing organization including sales supply chain technical digital pricing.

ACCOUNTABILITIES

• Own the 4Ps view for the PCMO brand in after-market to increase Market Share and Margin
• Lead Passenger Car sector strategy and P&L- lead planning process (short & long term) drive effectiveness of key building blocks by working closely on implementation plans on-ground and reviews with sales & RTM teams.
• Create compelling consumer/customer value propositions based on consumer & competitive Insights to uniquely deliver needs and extract value in a differentiated way.
• Create and own the sector marketing activity calendar with OTIF delivery to ensure P&L & brand plans are achieved.
• Ensure the right balance between tactical and strategic brand building priorities for delivery in short and long term.
• Plan and implement New product introductions pipeline in-line with the strategy and/or as per market insights and requirements.
• Maximize value creation and capture through balancing key levers building and executing strong pricing strategies to drive overall business growth
• Ensure strong monitoring and control on marketing budgets via PIR process hive 9 implementation and periodic review of business/programs with internal teams and vendors as appropriate
• Generate high impact highly effective marketing campaigns including excellence on media strategy and planning as well as promotions/programs development and influencer strategies.
• Ensure that the synergies are capitalized and execution takes place within the agreed marketing calendars

What We Need From You

• 7 years of relevant experience with experience in category management in a highly competitive environment. Stint in frontline commercial roles will be an advantage. Mandatory experience in brand & communications including media planning digital marketing while experience in trade & category marketing will be an added advantage.
• Experienced and proven in delivering ambitious margin and volume aspiration in automotive or consumer goods industry
• Sound and proven commercial acumen & P&L delivery that has been demonstrated in past professional experience
• Strategic thinker with ability to define develop and implement an E2E offer
• Strong stakeholder management skills
• A detailed knowledge of transport industry or consumer lubricants markets covering B2C marketing/sales activities is desired but not essential

After you submit your application you will receive an email providing a link to an online assessment that is a mandatory part of the process. The email will come from HireVue - please check your spam/junk mailbox if you do not see the email. Once completed your application will be reviewed to determine next steps. Thank you for your interest in Shell.

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What we offer

You bring your skills and experience to Shell and in return you work with talented committed people on one of the most important challenges facing our planet. Youll have the opportunity to develop the skills you need to grow in an environment where we value honesty integrity and respect for one another. Youll be able to balance your priorities as you become the best version of yourself.

• Progress as a person as we work on the energy transition together.
• Continuously grow the transferable skills you need to get ahead.
• Work at the forefront of technology trends and practices.
• Collaborate with experienced colleagues with unique expertise.
• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
• Benefit from flexible working hours and the possibility of remote/mobile working.
• Perform at your best with a competitive starting salary and annual performance related salary increase our pay and benefits packages are considered to be among the best in the world.
• Take advantage of paid parental leave including for non-birthing parents.
• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders ages ethnicities cultures abilities sexual orientation and life experiences to apply.
• Grow as you progress through diverse career opportunities in national and
• international teams.
• Gain access to a wide range of training and development programmes.

Wed like you to know that Shell has a bold goal: to become one of the worlds most diverse and inclusive companies. You can get to know more about how were working towards that goal click here.

Who We Are

Shell is a global group of energy and petrochemical companies employing 103000people and with operations in more than 70countries. We use advanced technologies and take an innovative approach as we seek to help the world build a sustainable energy future.

Shell is a customer-focused organisation serving more than1million commercial and industrial customers and around 33 millioncustomers daily at more than 47000Shell-branded retail service stations.

Our approach

Powering Progress sets our strategy to become a net-zero emissions energy business by 2050 generating value for our shareholders our customers and wider society. As we move forward on this journey we will power lives and respect nature while maintaining our core values of honesty integrity and respect for people.

Our values

At Shell we share a set of core values honesty integrity and respect for people which underpin all the work we do. The Shell General Business Principles Code of Conduct and Ethics and Compliance Manual help everyone at Shell act in line with these values and comply with relevant laws and regulations.

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