BU Marketing Manager

Job Description

As a marketing manager you will support the marketing leader for the Americas region and youll be at the heart of driving business Unit marketing campaigns for Virtusa in the region.

As an important BU marketing team member you must thrive to be involved at all levels including conceptualizing and executing campaigns maintain trackers drafting content coordinating with the Client partners and business leaders and support organising marketing events.

The ideal candidate a marketing professional should have strong experience in B2B technology marketing and a demonstrated ability to drive growth and work collaboratively with individuals at all levels of organisation including sales partner ecosystems delivery and product development team.

The candidate should have deep understanding of integrated marketing and sales enablement including channel and client outreach client journey development account base marketing and client research.

This role also involves:

Range of marketing activities Meeting new people and multi-tasking.

• GMT executions: Develop and drive prioritization of industry marketing and client campaigns.
• ABM: Planning and execution
• Lead generation: Design plan and execute lead gen programmes.
• Branding and positioning: Initiate innovative approaches to build client relationships.
• Understand Segmentation and develop persona profiles for target clients.
• Prepare SM plans and support creating content.
• Regular connects with sales teams and arranging internal enablement sessions.
• Assisting the marketing leader in writing reports and analysing data
• Drive online traffic with digital campaigns.
• Vendor management
• Develop track and report key metrics and KPIs of marketing campaigns for success.
• Collaborate across our internal and external ecosystem including with Alliance Partners

This is for someone who

• Passionate about marketing
• Energetic and self-motivated with new ideas
• Creative with an eye for high quality and detail
• Outspoken and yet adaptive
• Highly ethical and self-driven
• Strong demand generation skills and client-centric mentality
• Strong communications skills and able to influence others.