Brand Director
Houston, MS - USA
Job Summary
Brand Director
Purpose of the Job:
To provide leadership strategic direction and oversight for all branding creative communications and marketing efforts at Hope City. This role exists to ensure that the vision and direction of the Lead Pastors and the Executive of Experience Operations are translated into clear brand strategy and executed with excellence across all platforms campuses and initiatives.
The Brand Director leads the Brand Department by overseeing Creative Communications and Marketing guiding staff contractors and Serve Teams to work proactively strategically and in alignment with Hope Citys mission and values.
Experience and Knowledge Required:
- Demonstrated leadership experience overseeing teams contractors or departments
- Strong understanding of branding creative strategy communications and marketing systems
- Ability to think strategically while guiding execution at a high level
- Proven ability to manage multiple initiatives and priorities effectively
- Strong written verbal and interpersonal communication skills
- Experience working with creative individuals and cross-functional teams
- Proficiency in Google Workspace; familiarity with creative workflows and tools
- Experience in a church nonprofit or mission-driven organization preferred
Essential Functions and Responsibilities:
Brand Vision & Strategy
- Uphold and steward the Hope City brand across all platforms campuses and ministries
- Translate vision from the Executive Pastor of Experience Operations and Lead Pastors into clear brand strategy and actionable plans
- Lead strategic planning ideation and prioritization for brand initiatives
- Identify opportunities to improve clarity consistency and effectiveness of the Hope City brand
Department Leadership & Oversight
- Provide leadership direction and accountability to the Creative Supervisor and Communications & Marketing leaders
- Ensure teams and contractors are planning ahead and working strategically
- Align Creative Communications and Marketing efforts to function as a unified department
- Develop leaders to bring ideas plans and solutions rather than reactive needs
- Oversee the creative direction of weekend services sermon series conferences and major events
- Partner with the Creative Supervisor to ensure creative excellence and brand alignment
- Provide high-level feedback on creative initiatives when necessary
- Ensure consistency and quality across all creative outputs
- Oversee all internal and external communications including email text social media website app and messaging
- Guide communications strategy to ensure alignment with Hope Citys voice and priorities
- Oversee marketing initiatives and contractors providing clarity direction and accountability
- Evaluate effectiveness using analytics and feedback to refine strategy
Planning Process and Accountability
- Establish clear planning rhythms communication structures and reporting processes within the Brand Department
- Ensure contractors and staff meet expectations outlined in agreements and role descriptions
- Identify capacity gaps or process improvements and bring recommended solutions to leadership
- Oversee brand-related budgets special event resources and marketing expenditures in collaboration with leadership
Collaboration and Partnership
- Serve as the primary liaison between the Brand Department and Experience Operations leadership
- Collaborate across departments to ensure cohesive execution
- Support campus leaders to ensure brand consistency and quality across locations
Attributes:
- Must be committed to the vision of Hope City to fulfill the great Commission with integrity and passion
- High-capacity multi-tasking individual who is comfortable working independently without constant supervision
- Strategic thinker with strong organizational and leadership skills
- Excellent relational communication and collaboration skills
- Highly motivated and directed
- Loyal heart of a servant
- Life-giving attitude
Physical Demands:
- Ability to sit for prolonged periods of time
Required Experience:
Director
Key Skills
About Company
West Houston Production DirectorPurpose of the Job: The Executive Project Manager supports the Executive Pastor of Experience Operations by providing leadership and coordination across multiple departments, including Worship, Production, Brand, and Operations. This role ensures that p ... View more