DIRECTOR OF MARKETING

Daktronics Inc.

Brookings SD (HQ) Regular on-site presence required

**Applications will be accepted until 13 April 2026.**

About Daktronics

Daktronics is the worlds leading designer manufacturer and servicer of large-screen LED video displays scoreboards digital billboards dynamic message signs and audio systems. Founded in 1968 and traded on the NASDAQ (DAKT) we serve customers across sports commercial transportation and government markets in more than 100 countries. Our products inform entertain and inspire audiences worldwide and our people are the engine behind it all.

Our products bring excitement to professional college and high school games. They attract customers for businesses around the world and even provide direction for people as they travel work and play.

As part of the Daktronics team youll have interesting impactful work with flexible opportunities. You can learn and grow at a company that provides competitive compensation and meaningful benefits and the people are second to none.

The Opportunity

We are seeking an experienced results-driven Director of Marketing to lead and evolve our marketing strategy across the company and our core B2B market segments. This is a senior leadership role reporting to our executive vice president responsible for developing corporate marketing strategy building brand preference driving qualified demand overseeing corporate communications and enabling our sales organization to win in a competitive marketplace.

What Youll Do

As Director of Marketing you will be accountable for enterprise-level marketing function from strategy through execution by working in concert with the business segments service product marketing and corporate functions and other parts of the organization. You will accomplish your work through both influence and direct decision making.

Your responsibilities will include:

• Developing and owning a comprehensive corporate marketing strategy that aligns with Daktronics long-term business objectives ensuring consistent brand identity value proposition and market positioning across all segments and geographies. This includes owning Daktronics internal and external narrative ensuring clarity consistency and credibility across leadership teams and markets.
• Leading brand positioning and messaging that reinforces Daktronics reputation as the industrys most trusted and innovative experiences for audiences using technology and services.
• Collaborating and executing an integrated B2B marketing strategy aligned with Daktronics revenue goals across all business segments (Commercial Live Events High School/Park & Recreation Transportation International and Service Business).
• Accountable for marketings measurable contribution to revenue including pipeline quality conversion performance and sales adoption of marketing programs.
• Overseeing the Corporate Communications function including internal communications executive communications media relations crisis communications and the companys public narrative as a NASDAQ-listed organization.
• Overseeing demand generation programs including digital marketing content marketing trade shows industry events and account-based marketing to drive qualified pipeline for the key sales channels.
• Owns lead strategy qualification standards and handoff governance to ensure Sales receives timely highquality opportunities aligned with revenue priorities. Partnering closely with Sales and Service leadership to lead marketing strategy for software services and subscription offerings including value articulation lifecycle marketing and alignment with evolving revenue models.
• Managing product marketing efforts including go-to-market strategies for new product launches competitive positioning and sales enablement tools.
• Leading mentoring and growing a high-performing marketing team.
• Managing the marketing budget with a focus on measurable ROI and continuous improvement.
• Tracking market trends competitive activity and customer insights to inform strategy and product direction.
• Owning the marketing technology stack including marketing automation analytics attribution and productivity platforms to ensure scalable execution trusted reporting and clear visibility into marketings contribution to revenue.

What You Bring

• 15 or more years of progressive B2B marketing experience with at least five years in a senior marketing leadership role.
• Deep expertise in B2B demand generation account-based marketing and sales enablement within a company selling complex capital-intensive products solutions or Software as a Service (SaaS).
• Proven track record of building and executing integrated marketing strategies that drive measurable pipeline and revenue growth.
• Experience owning or working closely with a corporate communications function including media relations and executive or investor-facing communications ideally within a publicly traded company.
• Demonstrated behaviors/competencies consistent with Daktronics culture and core values
• Understanding of Daktronics customers and products and understanding of our selling designing manufacturing and services processes and systems
• Experience marketing through both a direct sales force and a channel/reseller network is a strong plus.
• Experience developing executing and owning comprehensive marketing strategies and plans for Technical Services Software and Subscription Services.
• Familiarity with industries such as digital signage AV technology sports and entertainment smart infrastructure software SaaS and related sectors is desirable.
• Strong executive presence and the ability to influence at the C-suite level and present to the board as needed
• Analytical mindset with experience using data and marketing technology to measure performance and guide decisions.
• Experience managing teams of five or more marketing professionals.
• Willingness and ability to be present at Daktronics Brookings headquarters on a regular and consistent basis.
• Bachelors degree in Marketing Business or a related field required; MBA preferred.
• The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment. This requirement will be verified through a motor vehicle record (MVR) check conducted in accordance with applicable federal state and local laws.
• Fluent in English written and verbal.
• Applicants must be 18 years of age or older.
• Daktronics does not sponsor renew or extend immigration visas for this position.

What Makes You Stand Out

The ideal candidate has spent their career marketing high-value products and services to businesses and institutions not consumers. You understand long sales cycles multi-stakeholder buying decisions and the importance of trust and relationships in B2B. You are equally comfortable setting corporate strategy and rolling up your sleeves when needed. You communicate with clarity and conviction and know how to shape a companys narrative both internally and in the market.

Location

The Director of Marketing requires regular on-site presence at Daktronics headquarters in Brookings South Dakota. Candidates may commute to HQ on a regular basis. Relocation assistance is available.

What are the pay andperks

Thetypical hiring rangeforthis position is$185000to$215000annuallybased on the location of Brookings SD.This position is eligible for bonus consideration.The actual offer will consider a wide range of factors including relevant education experiences location and applicable local legislation.

Information about Daktronics benefits can be found on our websiteCareer Opportunities ().This information is intended tobe a general overview and may bemodifiedby Daktronics at any time.

Daktronics offers financial relocationassistancefor positions thatrequire placement in a specific location.

Why Daktronics

We are an honest humble and customer-obsessed company with more than 55 years of industry leadership. We invest heavily in R&D manufacture most of what we sell and stand behind our products with industry-leading service. We offer a collaborative culture a stable publicly traded company with nearly $800M in revenue and the chance to market products that show up on the biggest stages in the world.

Ready to make an impact Apply now and start your journey with Daktronics.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or other characteristics protected by law.