Marketing Specialist, ABM
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Monthly Salary:
Posted on:
16 hours ago
Vacancies:
1 Vacancy
Job Summary
AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life such as energy infrastructure chemicals and minerals safely efficiently and more sustainably.
Were the first software business in the world to have our sustainability targets validated by the SBTi and weve been recognized for the transparency and ambition of our commitment to diversity equity and inclusion. Weve also recently been named as one of the worlds most innovative companies.
If youre a curious and collaborative person who wants to make a big impact through technology then we want to hear from you! Find out more at AVEVA Careers.
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External Job Title: Marketing Specialist ABM
Reports to: Director Pacific Market Asia Pacific
Region & Area: APAC/ Pacific
Job Purpose
As the Regional ABM Marketer in Pacific you will be the architect and champion of high-impact account-based marketing strategies across the market. Reporting to the Growth Marketing Leader youll drive targeted programmes that deepen relationships accelerate cross-sell and unlock new value within our existing customer base. Youll blend strategic thinking with hands-on executionpartnering closely with Customer Success Adoption and Training teams to deliver personalised experiences that drive adoption engagement and growth.
This is a pivotal role where you will shape how we engage our most important accountsdesigning and delivering ABM campaigns orchestrating customer webinars supporting product-launch programmes and serving as the regional marketing interface for flagship events like AVEVA World and AVEVA Days. Youll thrive in a culture that values innovation collaboration and measurable impactwhere your work directly fuels customer success and business growth.
Youll be empowered with world-class tools cross-functional teams and the autonomy to pilot new approaches that drive tangible value.
Principal Accountabilities
Design execute and optimise Pacific ABM programmes focused on cross-sell upsell and expansion within existing accountsleveraging data insights and strong collaboration with Sales Customer Success and Adoption teams.
Partner with Customer Success Managers Adoption and Training teams to identify high-value account opportunities co-create account plans and deliver tailored marketing initiatives that drive product adoption customer value and lifetime value.
Lead the regional customer webinar programmeowning strategy content promotion and measurement to engage users showcase value educate and support retention/expansion motions.
Support cross-sell and product-led growth initiatives including new product/feature launchescrafting targeted campaigns and enablement materials that speak directly to key accounts and their business outcomes.
Serve as the marketing interface for major events (e.g. AVEVA World AVEVA Days) collaborating with event field and user-community teams to amplify customer engagement advocacy and account expansion.
Measure and report on ABM programme performancedefining KPIs (pipeline expansion revenue account engagement) tracking account progression diagnosing trends and driving continuous improvement through data-driven insights.
Localise global ABM best practices and assets to ensure regional relevance whilst maintaining alignment with the global framework and standard
Champion a culture of collaboration experimentation and learningsharing account insights piloting new approaches (1:1 1:few 1:many) and scaling what works regionally.
Important Working Relationships
Pacific Regional Marketing Director
ABM COE Team Leader APAC
Peers in Regional ABM Teams
Customer Success Managers
Adoption and Training Teams
Regional Sales / Account Management Teams
Event and Regional Marketing Teams
Portfolio and Industry Marketing
External Agencies and Partners
Knowledge Skills & Experience Required
Bachelors degree in marketing Business or a related field; Masters degree is a plus.
2 years of experience in B2B marketing with a strong focus on account-based marketing customer marketing or demand generation ideally in a global/regional matrix environment.
Proven success designing and executing ABM programmes that drive significant cross-sell upsell and customer expansion results.
Strong understanding of the customer lifecycle account planning segmentation and multi-channel touchpoint orchestration (digital events direct partner).
Experience managing customer-facing programmes such as webinars user communities or key-account events.
Excellent project-management skillsable to prioritise and manage multiple initiatives concurrently in a fast-paced environment.
Data-driven mindset: comfortable defining account-level KPIs analysing results iterating strategies and optimising campaigns for impact.
Outstanding communication and stakeholder-management skillsable to influence align and inspire across functions geographies and levels.
Experience supporting product launches and working closely with product marketing is highly desirable.
Familiarity with ABM tools/platforms CRM and marketing-automation technologies.
Experience in one or more of the regions core industries is a strong advantage.
Marketing at AVEVA
At AVEVA Marketing youll be part of a diverse global group of creative strategic and digitally savvy thinkers and builders. Through integrated reputation demand engagement and enablement programs we are at the very heart of advancing AVEVAs mission to spark industrial ingenuity and drive responsible use of the worlds resources.
Whether youre crafting world-class events and experiences or defining the go-to-market strategy for a particular region industry or solution youll be driving the success of AVEVA and our remarkable community of sellers partners and customers.
AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.
Come and join AVEVA to create the transformative technology that enables our customers to engineer a better world.
Required Experience:
IC
Key Skills
About Company
At AVEVA, we work with you and harness the power of our ecosystem, to deliver solutions and expertise to optimize engineering, operations and performance.
