Digital Content Specialist
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Job Location:
Atlanta, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Overview
Northside Hospital is award-winning state-of-the-art and continually growing. Constantly expanding the quality and reach of our care to our patients and communities creates even more opportunity for the best healthcare professionals in Atlanta and beyond. Discover all the possibilities of a career at Northside today.
Responsibilities
The Digital Content Specialist supports Northside Hospitals digital marketing strategy by creating engaging digital content programs including video social media and multimedia storytelling that advance the strategic marketing and communications goals of Northside Hospital Northside Physician Practices and other entities within the Northside network.
PRIMARYDUTIESANDRESPONSIBILITIES
- Developcreateand produce compelling storiesvisualsandvideos for social mediawebsitesandother digital platforms.
- Support the creation and execution of content strategies for Northsides social media channels including Facebook Instagram X (Twitter) LinkedIn TikTokandYouTubeand others that might be adopted.
- Adapt writtenvisualandvideo content for use across multiple channels and audiences.
- Convert traditional content (press releases brochures long-form stories) into engaging shareabledigital formats such as short videos reelspostsorpodcasts.
- Collaborate with creativecommunicationsandtechnical teams to ensure content aligns with brand standards and marketingobjectives.
- Track and report performance metrics providing insights and recommendations to improve engagement and reach.
- Maintain consistency of voicetoneandvisual identity across all digital channels.
- Stay informed on emerging digital trends social media bestpracticesand video production techniques to enhance content quality and performance.
- Supportadditionalactivities as directed by the Content Manager.
Qualifications
- Bachelors degree from an academic institution or equivalent experience in digital content creation social media strategy or video production.
- Three (3) years of experience in digital content creation social media strategy or video production.
- Excellent writing editing and visual storytelling skills with attention to brand voice and detail.
- Strong understanding of social media platforms content strategy and audience engagement.
- Proven experience producing and editing short-form video content (reels TikToks interviews testimonials).
- Ability to manage multiple projects meet deadlines and work effectively with cross-functional teams.
- Creative adaptable and proactive with a focus on continuous improvement.
PREFERRED:
- Familiarity with health care marketing and HIPAA-compliant communications preferred.
- Proficiency with creative and production tools (e.g. Adobe Premiere Canva Photoshop After Effects or similar).
- Familiarity with social media analytics and content management tools (e.g. Sprout Social Hootsuite Meta Business Suite).
- Proficiencies in digital content strategy SEO-driven content creation and content metrics are central to this role.
- Experience working and/or supporting a brand that successfully established a truly differentiated experience in its respective industry.
- A practiced problem-solver always bringing solutions to the table especially when consulting management and the leadership team.
- Focused flexible and curious.
Work Hours:
Weekend Requirements:
On-Call Requirements:
Required Experience:
IC
Key Skills
About Company
Join Atlanta’s most preferred hospital for a rewarding and purposeful career. See trending jobs and learn more now.
