Associate Marketing Director

Job Description

TA HIV

Position Overview - Basic Functions & Responsibility

Essential functions include but are not limited to: To create maximum value of strategic brand/top brand /multiple brands/ franchise by supervising guiding and participating in the development and implementation of marketing strategy and promotional mix.

Primary Activities

Primary activities include but are not limited to:

Supervise provide guidance and control the overall quality of product strategy and marketing plan (brand plan and cycle plan) of strategic brand including marketing strategy product camapaign promotion mix budget allocation and etc.

Coaching/feedback/develop on subordinates .

Oversee SL relationship management in one or several Therapeutical Area; responsible for relationship management with top national SLs

Provide guidance on planning of marketing programs and events and leverage resource to achieve cross-product synergies

Provide insights and advice on overall promotional material planning and control the overall quality to achieve maximum business value in most effective way

Track budget usage of strategic brand/top brand /mutiple brands/ franchise and provide guidance on budget allocation to achieve maximum business value

Track and reflect on performance of strategic brand/top brand /mutiple brands/ franchise and provide guidance on adjustment product strategy and KPI setting

Oversee and ensure effective communication between central marketing and regional operation team; provide insightful suggestions to improve overall quality of regional implementation of marketing strategy in the field

Cross-fuctional communication between brand team and corporates other functions.

Skills

External knowledge Insights of healthcare system market environment customer and competitors

Outstanding analytical skill & strategic thinking ability

Strong execution ability with a systematic approach to planning and problem solving

Outstanding communication and interpersonal skills; ability to interact with a diverse group of internal and external individuals

Strong talent development and coaching capability

Customer-focused

Team-oriented

Proficient written & verbal English

Proficiency in use of standard software applications

Education & Experience

University degree or above preferably medicine/pharmcy or business

A minimum of 6 years experience in a pharmaceutical environment

Sales experience and product management experience is preferred

Required Skills:

Preferred Skills:

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