Manager, Media Relations, Legal
Job Summary
Summary of the Role
The Legal Media Relations Manager is responsible for leading earned media strategy and execution for Thomson Reuters legal businesses. This role drives proactive highimpact media engagement that strengthens Thomson Reuters position as the trusted leader in professionalgrade legal AI research and technology.
This role is focused on earned credibility not volume. Success is defined by quality of coverage narrative alignment and influence with legal technology and business decisionmakersnot press hit counts alone.
The role partners closely with Product and Technology Communications & Corporate Communications team Legal Marketing Product Analyst Relations and the Influencer Relations Manager to ensure consistent disciplined storytelling across the legal ecosystem.
About the Role
Media Strategy & Narrative Development
- Anticipate emerging legal AI trends and proactively position Thomson Reuters in relevant conversations.
- Develop and execute the business of legal narrative and associated media relations strategy aligned to Thomson Reuters legal and AI priorities.
- Own Thomson Reuters leadership on critical legalAI issues beyond product news including AI hallucinations and reliability citation integrity and verification data governance and model boundaries the use of AI by courts and judges regulatory responses to AI in legal services and the impact of AI on access to justice and legal education.
- Consistently frame market differentiation by helping journalists understand key distinctionstools vs. systems pilots vs. production and convenience vs. accountabilitythrough briefings background context and comparative framing reinforcing where Thomson Reuters leads (depth scale governance trust) without directly naming competitors.
- Position senior leaders as market thinkers (rather than product spokespeople) by shaping profiles around how the legal profession is evolving what lawyers should expect next and what good AI governance looks like securing trendbased reflective and forwardlooking media opportunities where executives are quoted for judgment and insightnot just announcements.
- Identify prepare and deploy credible customers as spokespeople in media and industry forums elevating realworld experience and outcomes to validate Thomson Reuters leadership and reinforce trust through authentic practitionerled storytelling.
- Use products as proof points ( please note media relations related to product launches are handled in the P&T comms group)
Proactive Media Engagement
- Build and maintain strong relationships with key legal legaltech business and select mainstream media.
- Proactively pitch stories commentary and thought leadership tied to product launches industry moments and market shifts.
- Manage reactive media inquiries with speed accuracy and sound judgment.
Executive & Spokesperson Support
- Prepare and support senior executives and subjectmatter experts for media interviews briefings and speaking opportunities.
- Develop media materials including briefing documents Q&A key messages and backgrounders.
- Ensure executives are deployed strategically and consistently across priority outlets.
CrossFunctional Collaboration
- Work closely with Product Legal Marketing and Technology teams to ensure media engagement reflects real product capabilities and roadmap priorities.
- Partner with Product and Technology Communications & Corporate Communications team.
- Partner with the Influencer Relations Manager to align earned media with thirdparty voices and influence programs.
- Coordinate with Analyst Relations to ensure narrative consistency across analysts media and influencers.
Risk Governance & Measurement
- Ensure all media engagement adheres to Thomson Reuters standards for accuracy transparency and responsible communication.
- Identify and manage reputational risk in coordination with Product and Technology Communications & Corporate Communications team and Legal teams.
- Track and report on media impact using qualitative and narrativebased metrics not vanity measures.
About You
Required
- 7 years of experience in media relations corporate communications or public relations ideally within legal professional services technology or regulated industries.
- Experience working closely with C-Suite leaders
- Strong understanding of the legal industry and its media landscape.
- Proven experience managing complex media narratives involving technology AI or highstakes professional workflows.
- Excellent writing messaging and verbal communication skills.
- Sound judgment and ability to operate confidently in fastmoving highvisibility situations.
Preferred
- Experience supporting product launches or major announcements in legal or enterprise technology.
- Undergraduate / pre-law degree
- Familiarity with analyst relations thought leadership programs or executive communications.
- Comfort working with senior executives and technical subjectmatter experts.
Key Attributes for Success
- Strategic not transactional approach to media
- Calm credible and decisive under pressure
- Strong editorial instinct and news judgment
- Collaborative mindset across Comms Marketing and Product
- High standards for accuracy and professionalism
Why This Role Matters
As legal AI moves from experimentation to production the market increasingly looks to trusted media to understand what is real reliable and defensible. This role ensures Thomson Reuters leads those conversations with clarity authority and credibilityreinforcing trust in the company its platforms and its people.
#LI-TV1
Whats in it For You
Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.
About Us
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.
We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.
As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.
Thomson Reuters makes reasonable accommodations for applicants with disabilities including veterans with disabilities and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process you may contact our Human Resources Department at. Disability accommodations in the recruiting process may include things like a sign language interpreter making interview rooms accessible providing assistive technology or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.
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Required Experience:
Manager
Key Skills
About Company
Thomson Reuters CoCounsel is AI technology built by industry experts, backed by authoritative content and equipped with best-in-class security.