FB Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
JOB SUMMARY
Areas of responsibility include Food & Beverage Marketing Restaurants/Bars and Room Service (if applicable). Responsible for planning developing and executing F&B marketing strategies to drive brand awareness increase sales and enhance guest satisfaction. Collaborates with restaurant and bar operations to ensure promotional campaigns are effective and aligned with Alofts brand identity. Monitors market trends manages digital content and maintains Alofts creative and innovative communication standards.
Education and Experience
- Bachelors degree in Marketing Hospitality Business Administration or related field; 2 years of experience in F&B marketing hospitality or hotel industry. OR
- Diploma or professional certification in Marketing/Hospitality; 4 years of experience in F&B marketing or hospitality.
- Handles team questions and concerns.
- Monitors team performance to ensure campaign goals are met.
- Provides feedback based on campaign results and engagement metrics.
- Assists in supervising daily marketing operations.
- Participates in departmental meetings by communicating clear strategies and objectives.
- Develops and executes promotional campaigns for restaurants bars and room service.
- Coordinates with Chef and Restaurant Manager to align promotions with menu offerings and product quality.
- Ensures all promotional materials meet Aloft brand standards.
- Manages marketing budgets to achieve or exceed sales targets.
- Prepares campaign performance reports and ROI analysis.
- Oversees social media and digital marketing activities.
- Interacts with guests through social media and events to gather feedback.
- Ensures marketing strategies support positive guest experiences.
- Encourages the team to deliver creative brand-aligned service.
- Handles guest concerns related to promotions or marketing communications.
- Sets a positive example in guest relations.
- Reviews guest satisfaction surveys and feedback related to F&B promotions.
- Supervises ongoing training initiatives for the marketing team.
- Utilizes digital tools for employee development.
- Communicates performance expectations clearly.
- Provides coaching and counseling on a continuous basis.
- Provides information to supervisors colleagues and subordinates via phone email or in person.
- Analyzes market data and campaign results to identify solutions and improvements.
- Supports restaurant/bar operations during events or peak periods.
- Identifies product and presentation trends relevant to target markets.
- Assists in supervising daily shift operations when required.
Required Experience:
Manager
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
