Research & Data Analyst

Bucharest - Romania

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

The Research & Data Analyst plays a pivotal role within WPP Medias Data & Analytics team responsible for the comprehensive analysis processing and automation of multiple available data sources. This includes leveraging a range of platforms and technologies with a strong emphasis on integrating AI-based tools. This position serves as a critical support function collaborating with internal stakeholders external clients and strategic partners to provide data-driven insights that inform and optimize various decision-making processes across the company and for WPP Medias clients.

Key Responsibilities

1. Data Analysis Integration of Sources and Contextualization:

Conduct thorough data analysis prioritizing the practical applicability and business impact of conclusions drawn from insights.
Proactively identify search for and integrate diverse internal and external data sources to enrich interpretations and add significant value to analyses.
Translate complex data findings into clear concise and actionable recommendations for both technical and non-technical audiences.

2. Contribution to WPP Medias Data & Analytics Offering:

Actively contribute to the development and refinement of WPP Medias Data & Analytics presentations proposals and bespoke products.
Cultivate and maintain strong working relationships with the companys data suppliers and where necessary clients specifically within the data and automation sphere.
Collaborate effectively with internal teams responding promptly and accurately to media research requirements and contributing to their resolution.

3. Automation and Optimization of Data-Driven Processes:

Design and develop innovative automated data analysis formats and dashboards for reporting purposes enhancing efficiency and scalability.
Partner with client-facing colleagues to establish robust periodic reports that effectively meet client needs while simultaneously minimizing manual effort through automation.
Provide expert support and guidance across various departments to streamline data handling storage and processing workflows.
Champion and contribute to the seamless integration of new and emerging data sources into existing workflows and analytical frameworks.

Desired Skills & Experience

Experience:

Minimum of 3 years of professional experience in roles directly involving data manipulation analysis and interpretation.
Previous experience within the media industry (media agencies broadcasters publishers ad tech) is a significant advantage.

Knowledge Skills and Abilities:

Knowledge of consumer and/or media audience analysis
Knowledge of specialized media tools (e.g. Infosys SNA Focus / SATI Sesame Masor AdvantEdge/K2) is a plus
Proficiency in automation tools (PowerBI Google Looker Studio etc.) is a plus
English language proficiency (written and spoken) advanced level
Proficiency in MS Office suite advanced level
Attention to detail ability to work in varying category/brand/marketing objective contexts including strong prioritization skills
Maximum openness to integrating AI into daily processes
Open communicative attitude problem-solving orientation rigor promptness good organization.

Professional Attributes:

Exceptional attention to detail and a commitment to accuracy in all analytical outputs.
Proven ability to adapt and thrive in varying category brand and marketing objective contexts coupled with strong prioritization and time management skills.
Demonstrated maximum openness and enthusiasm for integrating AI and machine learning techniques into daily analytical processes and solutions.
An open communicative and collaborative attitude coupled with a proactive problem-solving orientation.
High level of rigor promptness and excellent organizational skills.

Please read our Privacy Noticefor more information on how we process the information you provide.

Required Experience:

About WPP MediaWPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transfor...