Senior Social Data Analyst

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

THE ROLE

Youllbe the person the studio turns to when they need to understand what the data is telling them and what to do about it. From weekly content performance to campaign post-mortems audience deep-dives to competitive benchmarkingyoulldeliver best-in-class social performance insight that delivers robust and actionable learnings for social teams and practices.

Thisisnta role that sits in a silo producing embedded in the creative and strategic process ensuring data informs briefs shapes content decisions and proves the value of the studios for someone who combines analyticalrigourwithstrong communicationskills someone who can spot the story in the data and tell it in a way that moves people to act. Success means insight that visibly improves the work: content that performs better strategies that are sharper and a client team that trusts data to guide decisions.

WHAT YOULL DO

Performance Analysis and Reporting

• Deliver regular social insight reporting build measurement frameworks and social benchmarking informing social strategies and future recommendations
• Carry out analysis and audits of Doves social channels to understand effectiveness andidentifyplatform content and audience insight recommendations
• Bring together social data fromdifferent sourcesto build meaningful and actionable output like audience segments content pillars and format effectiveness that inform what experiences and content we serve
• Track and report on campaign performance across organic paid influencer and UGC content connecting activity to measurable outcomes in engagement reach brand sentiment and consideration

Insight and Strategy

• Use social listening tools to track brand reputation audiences and content as well as brand reputation and crisis management toidentifyemerging cultural trends opportunities and threats
• Translate performance data and audience insight into clear actionable recommendations that directly inform content strategy creative briefs and publishing decisions
• Conduct competitive and category analysis within beauty and personal careidentifyingwhere Dove is outperforming and where there are gaps to close
• Partner with strategists and social media managers to ensure data is embedded in the planning process not just the review process

Measurement Innovation

• Identifynew innovative ways to measure effective social activity including but not limited to custom metrics measurement approaches and AI-driven or agentic automated reporting solutions
• Embed best practice measurement reporting and insight generation at the heart of all the studios work
• Develop tailored measurement approaches for different content types creator partnerships and campaign formats ensuring the studio can clearlydemonstratethe value of its output

Tools Platforms and Partnerships

• Act as the champion for insight tools and associated products and services across the studio
• Own and develop relationships with key suppliers within the tech stack tomaximiseusage and effectiveness
• Manage andoptimisethe studios use of social analytics listening and reporting platforms ensuring the team has access to the right data at the right time

Stakeholder Communication and Culture

• Act as an evangelist on how to best measure and act on insight internally as well as with client partners
• Present performance insights and strategic recommendations to the Dove brand team and senior studio stakeholders distilling complex data into clear compelling narratives
• Foster a culture of learning andexpertisewithin social measurement by proactivelyorganisinglearning sessions training and sharing industry updates. Embrace and be at the forefront of developments in social platforms measurement and metrics

WHAT YOU BRING

• 5 years of experience in social analytics data analysis or digital performance measurement with a strong focus on social media for consumer brands
• Expert knowledge of social metrics across organic paid and influencer activations with the ability to build an integrated view of social performance
• Expert using social management platforms such asBrandwatch MeltwaterTalkwalker Dash and Sprinklr as well as native social platform analytics
• Strong ability to build analytical solutions that aggregate and mine data fromnumeroussources to create richer insights
• Excellent communication and data storytelling skills with the ability to distil complex ideas for non-technical audiences
• A strategic thinker with an innovative approach to data pushing the boundaries of how data can be used to decode social effectiveness
• Strong critical-thinking and problem-solving skills with a keen eye for detail
• Experience working with paid social data and associated performance metrics
• Proactive ability toidentifyclient and project needs and build tailored solutions accordingly
• Confident and proficient in presenting to senior client and internal stakeholders
• Experience in beauty personal care wellness or FMCG is a strong plus
• An active interest in the evolution of social media and how these developments impact performance for brands
• Collaborative team player open minded
• Professionalproficiencyin English;additionallanguages are a plus

Gen AI and Agentic Thinking:

• Proficiencywith Gen AI tools (such as ChatGPT Claude Perplexity) to support data analysis trend identification report generation and insight synthesis
• Agentic mindset: ability to break down complex analytical challengesidentifythe most effective approach and deliver systematic actionable outputs
• Experience developing or exploring AI-driven and automated reporting solutions that improve the speed and depth of social insight
• Understanding of AI capabilities and limitations with strong human oversight and critical evaluation of AI-generated analysis
• Ability to guide the wider team in using data and AI tools effectively and responsibly

Qualifications:

• Formal Degree is required
• Professional English level spoken and writing.
• Live in Mexico City or Metropolitan area

NICE TO HAVE

• Experience working on Dove or Unilever brands
• Experience in an in-house agency embedded studio or social-specialist environment
• Proficiencywith datavisualisationtools (such as Looker Studio Tableau or Power BI)
• Experience with influencer performance measurement and creator content analytics
• Familiarity with social commerce metrics and conversion tracking
• Experience building automated dashboards or reporting workflows
• Knowledge of brand tracking sentiment analysis or audience research methodologies beyond social platforms
  
  
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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.