Director of Product, SEO & AEO
Job Summary
At eBay were more than a global ecommerce leader were changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. Were committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.
Our customers are our compass authenticity thrives bold ideas are welcome and everyone can bring their unique selves to work every day. Were in this together sustaining the future of our customers our company and our planet.
Join a team of passionate thinkers innovators and dreamers and help us connect people and build communities to create economic opportunity for all.
About the team and role:
Director of Product Management role at the intersection of technical SEO AI-driven discovery product strategy and cross-functional execution.
What you will accomplish:
You will develop and implement a forward-looking SEO strategy to meaningfully grow top-of-funnel user acquisition
Identify unexplored keyword content and indexation opportunities across eBays massive supply base
Lead technical SEO initiatives spanning site architecture internal linking crawl efficiency schema markup index health & more
Define eBays role in AI-driven answer ecosystems by building and leading eBays AEO Strategy
Develop frameworks for optimizing structured data content signals and entity authority for LLM discoverability
Ensure strong presence within:
Google AI Overview
ChatGPT
Gemini
Emerging AI search and answer platforms
Build strategies for featured snippets conversational answers and generative summaries
Establish measurement systems to track visibility and traffic impact from AI answer engines
Partner with brand content and structured data teams to strengthen eBays entity authority and knowledge graph presence
Build and mentor a high-performing team of global SEO product managers data scientists and analysts
What You Will Bring:
10 years of experience in SEO organic growth or search strategy 4 years leading large-scale SEO programs at enterprise or marketplace companies
Deep expertise in technical SEO at scale (large site architecture programmatic SEO structured data crawl optimization)
Experience optimizing for:
Featured snippets
Voice search
Conversational interfaces
AI answer surfaces
Strong analytical proficiency with tools such as Google Search Console Conductor Ahrefs SEMrush and emerging AI visibility tools
Additional Details
This job posting relates to an existing vacancy within eBay.
eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin sex sexual orientation gender identity and disability or other legally protected you have a need that requires accommodation please contact us at. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBays commitment to ensuring digital accessibility.
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Required Experience:
Director
Key Skills
About Company
Founded in 1995 in San Jose, Calif., eBay (NASDAQ: EBAY) is where the world goes to shop, sell and give. Whether you’re buying new or used, common or luxurious, trendy or rare – if it exists in the world, it’s probably for sale on eBay. Our great value and unique selection help every ... View more