Content Strategist II

Newton, MA - USA

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Description

Thorlabs is pleased to play a role in advancing science through the components instruments and systems we design and manufacture. We believe that science and innovation have great potential to improve the world around us and are committed to advancing photonics (i.e. light-based) technologies that positively impact our customers employees and communities. Via educational outreach and more sustainable business practices we continuously invest in a brighter future. We recognize that each of our employees is a unique individual with the ability to contribute to our success and seek to find great people who will thrive in our fun fast-paced culture.

The Content Strategist II is responsible for creating maintaining and strategizing a continuous flow of highquality educational material presented on Thorlabs platforms including the companys website social media channels mobile applications and in-person trainings. This role combines content creation editorial oversight and cross-platform content strategy to ensure all educational materials are accurate engaging timely aligned with organizational guidelines and impactful.

In addition to producing their own content the Content Strategist II will collaborate with internal teams and external contributors to guide the development of educational materials maintain consistency in messaging and style and create meaningful connections across platforms. This position also includes delivering educational content directly both in-person and within virtual settings.

Although the location of the position is in Newton NJ from time to time it may be required to undertake duties at other Thorlabs locations.

Research photonics topics with the goal of creating a diverse portfolio of educational content.

Iterate content to ensure technical accuracy and engaging storytelling across various audiences.

Collaborate with experts to learn techniques and principles beyond the expected presentation ensuring explanations are clear concise accurate supported by a deep understanding of the material and are primed for audience questions while supporting various educational initiatives.

Organize practice takes and establish video storyboards to outline character and part placement/movement camera angles and pacing to ensure all stakeholders are prepared on the day of filming.

Create and maintain a content calendar with production timelines to release timely original content on Thorlabs platforms while maintaining existing materials including responding to comments/questions.

Establish a content strategy and monitor KPIs to measure content performance/impact identify trends and inform strategic decisions.

Remain knowledgeable of new platforms approaches and marketing standards for the purpose of delivering ready-to-publish presentations.

Collaborate with Digital Marketing to create supporting animated and static graphics.

Collaborate with social media Business Intelligence and Web teams to deepen understanding of analytics cross referencing and opportunities for increased traffic and engagement.

Remain knowledgeable of newly released products product presentations lab activities published content and initiatives to identify new educational content opportunities.

Teach educational content in person clearly and concisely explaining background processes expected results and big picture applications while also able to answer participant questions.

Requirements

Experience:

5 years experience working in a photonics lab and disseminating results.

Demonstrated experience growing a video channel with original videos.

Education:

Bachelors degree required Masters or PhD preferred in a photonics related field.

Specialized Knowledge and Skills:

Proven implementation and measurement of search engine optimization (SEO) approaches including keyword research optimized titles tags and descriptions.

Provide lectures trainings and demonstrations in person and virtually to large groups.

Knowledge of end-to-end video production including scripting filming and editing.

Managing comments community posts and driving engagement.

Strong interpersonal skills for working in a team environment.

Able to adapt and work independently.

Willing to constantly learn new technologies applications techniques and developed products.

Excellent project management abilities with the ability to maintain multiple projects simultaneously while proactively solving problems and successfully meeting deadlines.

Exceptional attention to detail and a commitment to producing high-quality accurate content.

Passion for educating and inspiring all audiences about photonics.

Travel for supporting events and relationship building up to 15%.

The estimated pay range for this role is $95000 - $ 110000 annually

Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity/Affirmative Action employer. All qualified individuals will receive consideration for employment without regard to race color religion gender gender identify or expression sexual orientation national origin genetics disability age or veteran status. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.

Benefits

Thorlabs offers a complete benefits package that includes medical dental and vision insurance company paid life insurance a generous PTO package a 401(k) plan and tuition reimbursement just to name a few.

DescriptionThorlabs is pleased to play a role in advancing science through the components instruments and systems we design and manufacture. We believe that science and innovation have great potential to improve the world around us and are committed to advancing photonics (i.e. light-based) technolo...