Digital Marketing Manager & Media Lead

Job Description

Are you a seasoned Digital Marketer with solid media knowledge who is keen to align with brand activations in driving strategic growth

Bring your digital expertise and play your part in bringing many more LEGO sets joy playfulness and creativity into the hands of families and children across Romania Israel Bulgaria and Moldova!

Core Responsibilities:

• Lead & influence integration of the Digital agenda in the local marketing team within the context of Commercial Communication and Media Planning by using the OESP (Owned Earned Shared Paid) Digital communication model
• Lead and enhance LEGO brand presence on key shared platforms like YouTube Instagram Facebook as well as owned digital platforms like
• Be the subject matter expert for local digital marketing activations guiding brand teams to create highly effective media plans for consumer and shopper.
• Collaborate strongly with multiple partners including Media and Creative Agencies internal Marketing sub-teams Sales teams Operations teams and Global Marketing teams.
• Observe local trends and work with agencies to develop relevant local content to make the LEGO brand personal trendy and relevant for shoppers kids and adult consumers.
• Own the Digital budget for OES and partially P (shared with audience leads). Process invoices and manage spend in line with profit targets. Bring efficiencies in spend.
• Evaluate performance on key campaigns share takeaways and standard methodology with BU and Global Digital Network.

Do you have what it takes:

• Work experience in digital marketing from consumer brands experience preferable in a media agency and branded goods industry in categories such as: Sports Fashion/ Novelty Retail FMCG Snacks/Beverages
• Strong strategic digital and comprehensive end-to-end thinking ability of translating global/regional strategy into local priorities for Digital Marketing with a commercial mentality
• Future thinking be focused on trends with the ability to translate trends into pilots and scale them outside in perspective ability to think ahead and test and learn with new opportunities and local partners
• Strong collaborator and able to work across various internal functions and external partners to influence key decisions
• Advanced English and fluent Romanian language knowledge.

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Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.