Senior Director Marketing
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Job Summary
Location: Mississauga ON
Your career. Your ownership. Together well make more Moments of Goodness.
Hershey Canada Inc. is a wholly owned subsidiary of The Hershey Company (New York Stock Exchange: HSY) that manufactures distributes and sells confectionery snack refreshment and grocery products in Canada. The Hershey Company is one of Canadas leading chocolate and confectionary companies with a strong portfolio of brands that delight consumers every day. Major Canadian brands include OH HENRY! HERSHEYS KISSES BROOKSIDE POT OF GOLD JOLLY RANCHER REESES TWIZZLERS HERSHEYS SKOR CHIPITS and ICEBREAKERS.
At The Hershey Company were committed to making a difference in the communities where we live work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.
Our mission is to create a world class environment that attracts develops/grows and retains world class people. We will build organizational capabilities and passion that compete in the present and build for the future to enable and encourage balanced and healthy lives.
Hershey Canada is proud of our position as Forbes Canadas Top Employer for 3 consecutive years Greater Torontos Top Employer 5 consecutive years and we have also been named as Great Places to work 2025-2026.
How will you fit in the big picture
The Senior Director Marketing Canada is accountable for defining and executing the Canadian marketing strategy to drive deep consumer connection brand equity category leadership and profitable growth. This role leads insight driven innovation and integrated marketing execution to compete effectively challenge the status quo and win in a complex & dynamic marketplace. This position balances global frameworks with local Canadian consumer and customer needs partners closely with Sales Finance and Supply Chain and builds a high performing marketing organization capable of delivering sustained impact and P/L delivery.
What will you do
- Marketing Strategy & Brand Leadership: Define and execute Canadian brand and category strategies that build equity drive differentiation and deliver sustained growth.
- Consumer & Insight Led Innovation: Leverage consumer shopper and category insights to drive innovation seasonal programs and market relevant launches with strong ROI.
- Integrated Marketing Execution: Lead end to end integrated campaigns across media digital POS and shopper marketing balancing global frameworks with local execution.
- Commercial & Cross Functional Partnership: Collaborate with Sales Finance and Supply Chain to align marketing priorities with customer needs and commercial objectives.
- People & Organizational Leadership: Build coach and develop a high performing marketing team fostering accountability agility and cross functional collaboration.
- Business & Investment Scale: Lead marketing strategy for one of the companys largest and most complex international markets with significant marketing investment and ROI accountability.
- Brand & Portfolio Complexity: Oversee a broad multi brand and category portfolio balancing global brand frameworks with localized Canadian execution.
- Organizational Leadership: Lead a multi-disciplinary marketing organization building strong succession pipelines and enterprise ready capabilities.
- Enterprise Influence: Serve as a key strategic partner to Sales Finance Supply Chain and Canada LT shaping integrated commercial strategies.
- Strategic Growth & Transformation: Own the innovation seasonal and growth agenda while driving marketing agility and effectiveness in a mature competitive market.
Qualifications:
- Demonstrated analytical capability with the ability to develop scenarios anticipate future trends and make timely well-informed recommendations.
- Effective communicator and listener with the ability to influence decision making and align stakeholders.
- Proven ability to manage multiple priorities simultaneously meet deadlines and lead teams to deliver results.
- Sound business acumen and a winning mindset supported by a strong understanding of customers and the commercial landscape.
- Clear and compelling communicator (written and verbal) who motivates action and drives outcomes through confident directive leadership.
- Results oriented innovative problem solver who inspires commitment and collaboration from others.
Education: Bachelors degree in Business Marketing or a related field. MBA or advanced degree is preferred.
Experience: 15 years experience in marketing preferably CPG with some international experience
Benefits & Perks of working with us:
- Exposure to some of the worlds most iconic chocolate and non-chocolate confectionery brands
- Comprehensive health and wellness benefits including a Health & Wellness Reimbursement program
- A flexible trust-based work environment that supports balance wellbeing and performance
- Strong commitment to career development through learning opportunities internal mobility and leadership growth experiences
- A culture that values recognition celebrates wins and encourages collaboration and belonging
- Purpose driven corporate social responsibility and community involvementbecause we believe in leaving the world a little better than we found it
- Working in a LEED certified open concept office designed to support connection and collaboration
- The opportunity to work for a company consistently recognized as one of the best employers in the GTA and Canada known for its people first culture and strong values
Together well make more Moments of Goodness.
Get to know more on our LinkedIn page: Hershey Canada Inc.
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We are an Equal Opportunity accordance with the Accessibility for Ontarians with Disabilities Act 2005 and the Ontario Human Rights Code Hershey Canada Inc. will provide accommodations throughout the recruitment selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment selection and/or assessment process please inform the Talent Acquisition team of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure you
Hershey Canada is proud of being named to Forbes Canadas Best Employers 2021 List and Forbes 2021 Worlds Top Female Friendly Companies. We have also been recognized as one of Greater Torontos Top Employers for 2022 Canadas Top 100 Employers for 2022 and one of Canadas Most Admired Corporate Cultures 2021.
At Hershey Canada we seek the advancement of an inclusive and respective culture by having a diverseworkforce and inclusive environment to create more Moments of Goodness for our employees and Canada extends opportunities to qualified applicants and employees regardless of race national orethnic origin colour religion age sex sexual orientation gender identity or expression marital status familystatus genetic characteristics disability or any other protected status.
We will provide accommodations throughout the recruitment selection and/or assessment process to supportdiversity equity and inclusion in our hiring. Please inform the Talent Acquisition team if you requireaccommodation in order to participate in our hiring process.
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Key Skills
About Company
Here at Hershey, our purpose is to make more moments of goodness for consumers around the world.
