Paid Media & Agentic Search Lead, International Personal Care

Job Description

Your Job

Youre not the person who will settle for just any role. Neither are we. Because were out to create Better Care for a Better World and that takes a certain kind of person and teams who care about making a difference. Here youll bring your professional expertise talent and drive to building and managing our portfolio of iconic ground-breaking this role youll help us deliver better care for billions of people around the world. It starts with YOU.

We are seeking a highly motivated and forwardthinking leader to drive the next phase of paid media and agentic search transformation at KimberlyClark International Personal Care (IPC).

The Paid Media & Agentic Search Lead will drive bestinclass industry practices and enable markets to deliver precise scalable and outcomedriven media performance - from discovery to conversion. This role plays a critical part in ensuring strong integration across media and content and pioneer AIempowered discovery helping IPC markets shift toward insightled discoveryfirst and performanceanchored media strategies.

Role Overview & Primary Accountabilities:

Strategic Media Planning

• Translate business and brand objectives into media objectives ensuring sufficiency across funnel platforms and product priorities.

• Lead the evolution of media planning frameworks to reflect modern discovery dynamics.

• Partner with markets and sectors to align annual planning and key campaign planning.

• Establish standards and planning principles to ensure consistent highquality execution across markets.

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Audience Intelligence & Precision Activation

• Advance audienceled planning including validation of targeting effectiveness across platforms.

• Apply AIpowered audience signal and diagnostic tools to improve precision and effectiveness.

• Standardize custom audience creation and activation fully leveraging 0PD / 1PD / 2PD across media ecosystems.

• Lead intarget validation pilots to reduce media waste and improve efficiency.

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MediaCreative Effectiveness

• Scale medialed creative versioning using AIpowered tools to increase speed relevance and performance.

• Apply creative quality and diagnostic tool to ensure assets are platformfit and optimized for effectiveness.

• Define and evolve social boosting principles iterating in line with platform algorithms dynamics.

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Media Analysis Learning & Capability Building

• Translate media performance into clear insights and actionable recommendations for markets.

• Lead platform workshops insight discovery sessions and testandlearn programs.

• Drive crossmarket learning codifying principles playbooks and guidelines.

• Develop and coach talent to build a highperforming futureready media capability.

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Agentic Search AI Discovery & Commece Enablement

• Facilitate crossmarket insight sharing on agentic discovery content optimization and media activation.

• Develop frameworks to ensure visibility quality brand framing and conversion in agentled environments.

• Partner with agencies to test learn and scale AIdriven search and recommendation models.

• Support thirdparty content and partnership initiatives that influence AIpowered discovery.

About Us

Huggies. Kotex. Poise. Depend. You already know our legendary brandsand so does the rest of the fact millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldnt exist without talented professionals like you.

At Kimberly-Clark youll be part of the best team committed to driving innovation growth and impact. Were founded on 151 years of market leadership and were always looking for new and better ways to perform so theres your open door of opportunity. Its all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability inclusion wellbeing and career development. You love what you do especially when the work you do makes a difference.

At Kimberly-Clark were constantly exploring new ideas on how when and where we can best achieve results. When you join our team youll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles youll focus on winning with consumers and the market while putting safety mutual respect and human dignity at the center. To succeed in this role you will need the following qualifications:

Essential requirements

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime please check out the careers website.

And finally the fine print.

For Kimberly-Clark to grow and prosper we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark you fuel the continued success of our enterprise. We are a committed equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status sexual orientation gender identity age pregnancy genetic information citizenship status or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties responsibilities and skills required for this position.

No Relocation:

This role is available for local candidates already authorized to work in the roles country only. Kimberly-Clark will not provide relocation support for this role.

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