Manager, Marketing & Social Media

Toronto - Canada

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

You are as unique as your background experience and point of view. Here youll be encouraged empowered and challenged to be your best self. Youll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day youll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals families and communities around the world.

Job Description:

About the role:

Sun Life is seeking a strategic marketing manager to support the growth of our global brand across omnichannel marketing initiatives. This role manages Sun Lifes global social media presence and tracks the performance of brand marketing investments to drive awareness engagement and positive brand perception.

Reporting to the Director Marketing Strategy and Growth you will help shape brand marketing strategy lead social media planning and delivery across global channels and deliver clear insights on campaign performance and ROI. You will work closely with regional marketing teams to ensure consistent brand execution and identify opportunities to optimize impact.

This role is well-suited to a fast learner and versatile marketer who thrives at the intersection of brand storytelling media strategy and data-driven optimization and who is comfortable navigating and stewarding a trusted global brand within a complex matrixed organization.

What will you do

Global Marketing

Track and report global marketing fund allocations and campaign progress with business group teams
Contribute datadriven insights in crossfunctional forums to support consistent global brand execution
Identify brand and corporate storytelling opportunities with a focus on social media
Plan and manage content across Sun Lifes primary social channels using enterprise platforms
Ensure consistent highquality application of the Sun Life brand across regions
Brief internal and external partners to deliver channelappropriate audienceled marketing

Performance Insights & Growth

Analyze brand performance and marketing effectiveness to inform investment decisions
Track and report ROI and key performance metrics for executive audiences
Monitor competitive activity and social trends; surface actionable insights
Recommend optimization opportunities based on performance and social listening
Ensure all social content meets legal regulatory and compliance requirements
Partner with Corporate Communications on reputation management and corporate initiatives

What do you need to succeed

4 to 6 years of experience in brand growth or digital marketing roles
Strong communication and influencing skills
Experience managing marketing budgets and performance tracking
Drive project initiatives from conception through successful completion coordinating cross-functional stakeholders across owned paid and video-led marketing channels
Strong ability to synthesize data into clear executive ready insights
Comfort working cross functionally in large matrixed organizations
Solid understanding of social media best practices algorithms and KPIs (especially LinkedIn and Instagram)
Hands on experience with enterprise social media management tools
As this position is posted in several locations we specify that bilingualism (French English both oral and written) is required for Quebec only for the frequent interactions with English and French-speaking colleagues or internal partners across Canada or worldwide.

Preferred Skills:

Bilingualism (English and French)

Whats in it for you

Hybrid work environment
A friendly collaborative and inclusive culture
20 vacation days per year
Flexible Benefits from the day you join to meet the needs of you and your family
Pension stock and savings programs to help build and enhance your future financial security
The opportunity to move along a variety of career paths with amazing networking potential
Access to our Global Learning Centre available 24/7 for your learning needs
Wellness programs that support the three pillars of your health mental physical and financial

Recent Awards:

We are honoured to be recognized as aand 2025 Best Workplaces in Canada by Great Place to Work Canada
Great Place to Work list for Best Workplaces for #HybridWork 2022
Great Place to Work list for Best Workplaces for Professional Development in Canada 2022
Named Best Places to Work by Glassdoor 2021 and 2023

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other addition to Base Pay eligible Sun Life employees participate in various incentive plans payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process or those needing job postings in an alternative format may e-mail a request to .

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We may use artificial intelligence to support candidate sourcing screening interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

80000/80 000 - 128000/128 000

Job Category:

Marketing

Posting End Date:

07/04/2026

Required Experience:

Manager