Sr. Manager, Paid Media (Digital)

What you will do:

The Sr. Manager Paid Media (Digital) is a key member of Cineplexs Consumer Marketing team supporting multiple lines of business including Cineplex Theatres The Rec Room Playdium and Cineplex Media. This role leads all paid digital activity across marketing with ownership of programmatic and direct digital media.

Combining strategic oversight with hands on leadership you will plan execute and optimize performance driven digital campaigns in close partnership with Consumer Marketing and Cineplex Media to drive business goals. Working closely with the Director Media Strategy you will help establish efficient processes for cross-functional collaboration media planning and campaign tracking. Experience managing campaigns on Demand Side Platforms is required.

This is a hybrid position (3 days in the office per week). Office location is 1303 Yonge Street Toronto.

Responsibilities:

Strategic Planning & Forecasting

• Lead development of paid digital strategy ensuring alignment with overall media strategy

• Oversee digital media planning and end to end execution for all digital campaigns

• Collaborate with channel managers and the Director of Media Strategy to optimize integrated paid media plans

• Lead strategy for Cineplex Media programmatic campaigns and support CPX Media with programmatic expertise

Campaign Execution & Optimization

• Build launch and manage digital campaigns across all digital platforms including but not limited to DV360 Tradedesk Yahoo Amazon etc.

• Oversee end-to-end campaign builds: audience strategy creative direction placements bidding pacing and measurement setup

• Optimize campaigns for efficiency and scale (ROAS CPA reach engagement)

• Implement structured testing roadmaps (creative audiences formats bidding)

Account Management & Performance Oversight

• Maintain strong account hygiene structure and tracking integrity

• Monitor pacing performance and delivery across multiple platforms

• Monitor dashboards reporting narratives and insights for stakeholders

Campaign Management & Optimization

• Drive digital campaign analysis performance reviews and ongoing optimization

• Guide testing frameworks and recommend strategic enhancements to improve efficiency and scale

• Review and refine programmatic platform setups tools and execution processes

• Monitor budget pacing for all digital campaigns. Contribute to the overall media budget tracking

Digital Platform Knowledge & Innovation

• Stay current on platform updates algorithm changes and emerging formats

• Evaluate new tools automation solutions and measurement methodologies

• Work closely with the Digital & Technology team to provide support for any media platform pixel setup

• Ensure consistent data hygiene tagging standards and platform compliance

Qualifications:

• Undergraduate Degree in Business or Marketing Communications and/or Media

• 5-6 years of experience in media planning digital buying and DSPs. Experienced in leveraging data to drive business results. Performance marketing experience is highly preferred

• 2 year minimum of people manager experience provide guidance coaching and mentoring leadership to reports

• Experience working with reporting (including budget control reports) analysis visualization software and financial reporting

• Technical Skills: Programmatic platforms Microsoft Office (Excel PowerPoint Word) PowerBI Adobe Analytics and/or Google Tag Manager

• Experience managing external vendors/partners in supporting multiple marketing lines of business to understand opportunities before and after campaign execution

• Demonstrated track record of developing and leveraging paid media performance analytics both in the context of forecasting expected results and supporting performance optimization / improvement

• Demonstrated experience designing and reporting on media strategies and plans that support marketing and business objectives

• Strong internal client management experience both presenting and resolving issues

• Experience with data and customer segmentation as the basis for discovering actionable insights is preferred

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Inclusion & Diversity

Cineplex its subsidiaries and affiliates are equal opportunity employers with a commitment to hiring and retaining a diverseworkforce. We encourageand welcomeapplications from all intersectional walks of collective sum of our individual differences experiences knowledge innovation self-expression uniquecapabilitiesand talent represents a significant part of our culture. By valuing a diverse workforceweenforce hiring practices that are fair and equitable.

Accessibility

We are committed to improving access and opportunities for all individuals including those with disabilities by identifying and removing barriers that may prevent inhibit or restrict their access to employment opportunities. If you require accommodation at any stage of our hiring process (application interviews assessments and placement) please contact us at or via email at .

Use of AI

We use AI-assisted tools to help us review applications and support parts of the recruitment process. However every application is reviewed by our HR team and all hiring decisions are made by our people not by AI.

This is a new position and is being actively recruited for.

While we appreciate all interest only those candidates selected for an interview will be contacted.

Wage ($):