Marketing Director Workplace, Retail & Tenant Improvement
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Job Location:
Cartersville, GA - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Title
Marketing Director - Workplace Retail & Tenant ImprovementPosition Overview
Patcraft a leader in high-performance commercial flooring solutions serves a wide range of environments including education healthcare senior living and retail. With a focus on performance design innovation and sustainability Patcraft delivers a comprehensive portfolio of flooring products and service solutions that support the full project lifecyclefrom design and installation to ongoing maintenance. Our commitment is to enhance user experiences through performance-driven design environmental responsibility and advanced technologies that meet the evolving needs of the commercial market.
Reporting to the VP ofPatcraftBrand Strategy theMarketing Director for our Tenant Improvement/Design Corporate Workplace and RetailEnd-UseSegmentsis a director-level segment leader responsible for shaping and executing the strategy that drives growth differentiation and customer relevance in these markets. Sitting onPatcraftsMarketing Segment Team this role partners cross-functionally with Product Sales and Marketing toidentifyopportunities define segment priorities inform product roadmaps and deliver compelling go-to-market plans. As the segment subject matter expert the Director brings the voice of the customer to internal teams and helps ensure field readiness through clear messaging tools and alignment.This role will be basedfromCartersville GA working in a hybrid way with US travel. Relocationassistanceoffered.
Responsibilities
Own and lead segment strategy that drives customer relevance competitive differentiation and longterm growth.
Use market customer and datadriven insights toidentifyopportunities and shapestrategyacross national regional and local markets.
Partner closely with Product Design Sales and Operations to define compelling value propositions and bring innovative solutions to market.
Act as the voice of the customer and a recognized thought leader translating insights into clear direction for internal teams and external audiences.
Develop sales tools and briefs that equip the sales team to effectively execute in the field.
Champion cohesive brand messaging across all marketing efforts by working closely with Creative Transform Studio Strategic Accounts and Sales teams.
Build deep relationships with sales teams and industry influencersincluding designers architects and end usersto strengthen market presence and accelerate adoption.
Requirements
7yearsexperienceofprogressivemarketingand/or sales experienceandbachelorsdegreeis stronglypreferred.
1 years of directleadership experience
Abilityand willingness for UStravelup to35%
Abilityandwillingnessto work in a hybrid way at theCreate Centre Cartersville GAcampus 3-5 days a week depending on the needs of the business travelscheduleand collaboration focus.
Highly preferred experiences andskills
Deep end-use leadershipinTenant Improvement/Design Corporate Workplace Retail Office Interiors A&D or commercial real estate segments within the commercialinteriorsbuilding products spaceincluding building segment strategyidentifyingsub-segments and translating insights into growth plans.
Proven cross-functional leadership in a matrixenvironment(Product Sales Brand/Comms Design Supply Chain/Manufacturing) to build differentiated positioning and drive coordinated go-to-market execution.
Demonstrated experience shaping product direction and launchesinforming product roadmaps from customer/market insights and leading launch planning field readiness and adoption.
Strong market intelligence analytics orientationability tosizeopportunities spot trends and use data to set priorities and influence senior stakeholders.
Executive-level stakeholder influence and change navigationcomfortable clarifying role scope managing ambiguity and aligning leaders during transitions.
Competencies:
Create Strategic Plan
Demonstrate Strategic Influence
Drive Results
Coach and Develop Others
Demonstrate Customer Orientation
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Work Shift
8 Hr non-rotating shift Hrs fall to in punch day Observed Calendar shift starts AMRequired Experience:
Director
About Company
We are approximately 20,000 individuals bound together by a common vision to create a better future, for our customers, for our company, for our people, and for our communities. By combining deep market knowledge with new ways of thinking, we drive innovation into our business and set ... View more
