Manager, Stores Concepts & Operations Enablement Converse
Job Summary
Role Overview
The Global Manager Stores Concepts & Operations Enablement is a global leadership role responsible for developing evolving and scaling new Converse store design concepts that bring the brand to life in physical retail environments worldwide. This role sits at the intersection of creative concept development store design and retail operations ensuring that new store concepts are both branddefining and operationally executable at scale.
This individual will originate and shape future store conceptsfrom early ideation through pilot rollout and optimizationwhile embedding operational thinking service design and store team realities into every stage of concept development.
Key Responsibilities
Store Concept Creation & Design Leadership
Lead the development of new global store design concepts including format strategy experience principles spatial storytelling and service flows.
Translate Converse brand strategy consumer insights and cultural trends into innovative physical retail concepts.
Partner closely with Global Brand Greater China team Visual Merchandising and Store Operations to co-create concept visions briefs and design frameworks.
Influence architectural layouts consumer journeys and functional zoning to support both brand expression and commercial performance.
Champion experimentation and innovation through concept pilots flagships and limitedscale tests.
OperationsLed Concept Enablement
Embed operational feasibility and store team experience into concept design from the outset (labor models backofhouse needs service behaviors and execution complexity).
Develop scalable concept playbooks
Ensure new concepts are executable across diverse markets store sizes and operating models without compromising design intent.
Global Rollout & CrossFunctional Leadership
Lead crossfunctional teams across Brand DTC VM organizations to align on concept execution.
Act as the primary global point of contact for regions adopting new concepts providing guidance tools and problemsolving support.
Balance global consistency with local relevance incorporating regional insights into concept evolution.
Insights Learning & Continuous Improvement
Capture learnings from openings pilots and store feedback to continuously refine concepts.
Build a longterm concept roadmap that evolves with consumer expectations and brand strategy.
Required Experience & Capabilities
8 years of experience in store concept development and/or retail store design preferably within a global consumer or lifestyle brand.
Proven experience creating and launching new store concepts formats or experiential retail environments.
Strong understanding of store operations
Ability to think creatively while grounding decisions in operational and commercial realities.
Experience working in complex matrixed global organizations with multiple stakeholders.
Strong storytelling communication and influencing skills.
Fluent English is required with the ability to communicate clearly and professionally in both written and spoken contexts. Must be comfortable presenting design intent technical details and visual concepts to global crossfunctional stakeholders.
Key skillsets
Retail concept ideation & storytelling
Experience design & customer journey mapping
Translating brand strategy into physical environments
Format strategy (flagship inline outlet popup neighborhood concepts)
Concept briefs narratives and design principles
Required Experience:
Manager