Salesforce Developer

Role Title

Salesforce Developer/Senior Salesforce Developer

Location

Gurugram India

Role Summary

The Salesforce Developer is responsible for designing building and maintaining custom Salesforce solutions that power the companys revenue customer experience delivery and finance workflows. This role acts as the engineering backbone of CRM ensuring Salesforce evolves in line with business scale AI GTM complexity and governance needs.

The role goes beyond Sales use cases supporting Sales CX Delivery Marketing Professional Services and Finance on a single unified CRM platform.

Key Responsibilities

1. Salesforce Development & Customization

• Design and develop Salesforce solutions using:

• Apex (Triggers Classes Batch Async)

• Lightning Web Components (LWC)

• Custom objects flows and automations

• Translate RevOps Sales CX and Finance requirements into scalable system designs

• Ensure high-quality code reusability and platform performance

2. Automation & Workflow Enablement

• Build automations across the revenue lifecycle:

• Lead-to-opportunity

• Deal governance & approvals

• Booking billing and revenue handoffs

• Reduce manual processes through workflow flow and trigger-based automation

• Ensure automations are robust testable and audit-ready

3. Integrations & APIs

• Build and maintain integrations between Salesforce and:

• Billing systems

• Finance / ERP

• Marketing automation platforms

• BI & analytics tools

• Work with REST/SOAP APIs and middleware

• Ensure data integrity error handling and reconciliation

4. Cross-functional CRM Enablement

• Support CRM needs across:

• Sales & RevOps

• Customer Experience (CS CSM TAM)

• Delivery & Professional Services

• Marketing Ops

• Finance Ops

• Build unified workflows instead of siloed solutions

• Enable AI GTM programs gamification CSAT QBR and NRR tracking through CRM

5. Code Quality Testing & Release Support

• Write unit tests and ensure required code coverage

• Participate in sandbox testing UAT and release cycles

• Support release management led by Business Systems Manager

• Troubleshoot production issues and reduce defect leakage

6. Platform Scalability & Performance

• Optimize Salesforce performance and governor limit usage

• Design solutions that scale with data volume and user growth

• Proactively refactor legacy code where needed

7. AI Adoption

• Ability to leverage AI for development efficiency CRM automation and transforming business workflows

• Thinking beyond tools process redesign using AI

• Familiarity with Salesforce AI (Einstein) APIs or external AI integrations

• Ability to ensure data quality governance and reliability in AI outputs

Skills Required

Technical Skills

• Strong hands-on experience with:

• Apex

• Lightning Web Components (LWC)

• Salesforce Flows & automation

• Experience with Salesforce APIs & integrations

• Working knowledge of CPQ security model and data architecture

• Familiarity with DevOps tools (CI/CD version control)

Execution & Collaboration Skills

• Ability to convert business problems into system solutions

• Strong collaboration with RevOps IT Product and Finance

• High ownership and accountability for production systems

• Structured problem-solving approach

Experience Profile

• 3-5 years of hands-on Salesforce development experience

• Experience supporting enterprise-scale CRM implementations

• Prior exposure to SaaS / B2B GTM workflows preferred

• Salesforce certifications are a plus (Platform Developer I/II)

Primary KPIs / Outcomes

• Delivery velocity (features delivered vs plan)

• Defect rate and production stability

• System performance and scalability

• On-time support for GTM and revenue programs

• Reduction in manual workflows through automation