GenAI Creative Optimisation Analyst

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: GenAI Creative Optimisation Analyst

Location: Mumbai India

Work Timings:6:30am to 3:30pm

About the role:

As the only company to exclusively design build and run in-house marketing agencies OLIVER (part of the Inside Ideas Group) holds a unique position in the market.

Join us at U-Studio wherewerepioneering the future of generative AI with our brand-new global AI studio function. As a Content Optimisation Analystyoullbe at the forefront of this innovation uncovering insights to drive peak performance of our content. Join our dynamic team and be part of shaping the next generation of AI-powered marketing for one of the worlds most renowned FMCG brands.

What you will be doing:

Defining Measuring & Evaluating Success:

Set track and evaluate KPIs / effectiveness of cross-channel gen AI content (pilots campaigns and overall programmes of work).
Craft test learn and optimise plans to driving continuous content improvements at every turn and provide robust learning outcomes.
Combine diverse data sources (including generation of meta data) to paint an insightful actionable picture of content performance empowering data-driven decision-making.
Utilise various measurement techniques to evaluate effectiveness. Comfortable with various techniques (from last-click attribution to brand lift studies and MMM).

Hacking Insight & Performance:

Analyse performance data and map it to creative recommendations uncovering insights and opportunities to optimise content.
Maximise in-platform audience insights (prompt recommendations) and integrate external sources (e.g. social listening search panel data) for improved audience understanding / creative outputs.
Design andmaintaindashboards for real-time performance tracking ensuringwerealways ahead of the curve.
Craft analytics solutions to unlock better creative outputs including out of the box pre-trained predictive models through to building of bespoke models with data science colleagues as.

Unlocking Potential

Explore and assess emerging data analytics capabilities of Gen AI platforms leading innovation in content analytics / optimisation.
Stay at the forefront of AI and data analytics advancements fuelling our pursuit of excellence andidentifyingnovel approaches to enhance analytics / creative outputs.

What you need to be great in this role:

AI Analytics & Strategic Skills:

Hands on experience with the major LLMs and other providers for analytics data and insight work.
Possess strong analytics and data-driven experience driving insights that push boundaries.
Demonstratedexpertisein setting diverse measurement frameworks for content working with data across digital media content brand and meta data.
Embrace an innovative approach to data and consumer insights pioneering new paths to success.
Leverage interest in applying data to understand audience behaviour.

Technical Proficiency:

Deep understanding of ad account setups metrics evaluation and how this drives results.
Comfortable aggregating multiple data sources to evaluate effectiveness.
Proficiencywith tools such asBrandwatch Global Web IndexAudiense.
Excel in data storytelling for non-technical audiences ensuring insights resonate.

Personal Attributes:

Possess a keen eye for detail and critical thinking driving impactful decision-making.
Comfortable thriving in a fast-paced changing environment.
Has a thirst for continual learning and pushing boundaries driving innovation at every turn.
Embrace a collaborative open-minded approach fostering a culture of teamwork and excellence.

Req ID: 17103

#LI-SS1#LI-Hybrid

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.

Required Experience:

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver ...