Digital Marketing Analyst

PSG®

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profile Job Location:

Grand Rapids, MI - USA

profile Monthly Salary: Not Disclosed
Posted on: 9 hours ago
Vacancies: 1 Vacancy

Job Summary

PSG is the global pump metering and dispensing-solution expert enabling the safe and efficient transfer of critical and valuable fluids that require optimal performance and reliability in applications where it matters most. Additionally PSG is a leading provider of flow meters designed to reduce waste and downtime while accurately measuring monitoring and controlling the distribution of fluids. Headquartered in Downers Grove IL USA PSG is comprised of several world-class brands including Abaque All-Flo Almatec Blackmer Ebsray em-tec Griswold Hydro Malema Mouvex Neptune PSG Biotech Quantex Quattroflow and Wilden. PSG products are manufactured on three continents North America Europe and Asia in state-of-the-art facilities that practice lean manufacturing and are ISO-certified. PSG is part of the Pumps & Process Solutions segment of Dover Corporation. For additional information on PSG please visit.

We thrive on winning and being number one; and are always looking to add the best and brightest to our talented team of professionals. PSG offers a unique combination of the both small company atmosphere: with an ownership mindset that allows you to make close-to-the-customer decisions; an innovative approach in seeing beyond what is possible today and entrepreneurial spirit in the pursuit of new opportunities; combined with benefits of a large companys scale tools expertise and financial strength with Dover. Join PSG a growing global company where your curiosity hard work and ambition is rewarded with exceptional career opportunities in a friendly & fast paced environment.

PSG is part of the Pumps and Process Solutions segment of the Dover Corporation (NYSE: DOV). Dover is a diversified global manufacturer and solutions provider with annual revenue of over $7 billion. We deliver innovative equipment and components consumable supplies aftermarket parts software and digital solutions and support services through five operating segments. Recognized for our entrepreneurial approach for over 65 years our team of over 24000 employees takes an ownership mindset collaborating with customers to redefine whats possible.

Position Summary:

We are seeking a driven Digital Marketing Analyst to join our digital marketing team. This role is responsible for executing and optimizing the digital marketing efforts that drive traffic engagement and revenue for . You will own the full lifecycle of email marketing campaigns manage and optimize Google Ads performance create digital graphics and video content and assist in product photography and video production. Working closely with cross-functional teams you will use data and analytics to inform decisions improve campaign performance and identify new growth opportunities. This is an excellent opportunity for an early-career professional to build deep hands-on expertise across digital marketing e-commerce and content production within a global industrial manufacturing organization.

Essential Duties and Responsibilities:

  • Design build and send email campaignspromos product launches and drip sequences for the PSG Store
  • Build responsive email templates that look sharp and perform
  • Segment lists run A/B tests and continuously improve open rates CTR and conversions
  • Owning and reporting on the data for your tools and tasks to help drive decision making
  • Build and manage campaigns across Search Display Shopping and Performance Max
  • Research keywords write ad copy and improve landing pages to drive better ROAS
  • Monitor budgets and performance dailycatch problems early act on opportunities fast
  • Create graphics for emails social web banners and ad creatives
  • Design infographics promo materials and product visuals that stay on brand
  • Edit and optimize every asset for web performance and platform specs
  • Plan shoot and edit product photography for the store catalog and marketing materials
  • Support video production from storyboard through post-production
  • Keep the digital asset library organized and searchable
  • Work with product and engineering to make sure pumps and parts are represented accurately
  • Track site traffic campaign performance and e-commerce conversions in Google Analytics

Qualifications / Requirements:

  • Bachelors degree in marketing digital media communications graphic design or related fieldor equivalent real-world experience
  • 02 years in digital marketing email marketing or content creation
  • Working knowledge of an email platform (Mailchimp HubSpot Klaviyo or similar)
  • Familiarity with Google Ads and basic paid campaign management
  • Can work in Adobe Creative Suite (Photoshop Illustrator Premiere Pro) and/or Canva
  • Understands Google Analytics and core web metrics
  • A developed sense of digital design and what contributes to good UX/UI
  • Clear communicator written and verbal

Desired Characteristics:

  • High agency and personal initiative who drives work forward
  • Action-oriented with a bias toward execution
  • Rational risk-taker and a passionate self-directed self-learner
  • High ethical standards and personal accountability for work and outcomes
  • Performs well under pressure. Stays focused and productive when managing competing priorities and tight deadlines. Self-motivated and dependable.

Work Arrangement : Onsite

We consider several job-related non-discriminatory factors when determining the pay rate for a position including but not limited to the positions responsibilities a candidates work experience a candidates education/training the positions location and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

Benefits: Benefits for this position include: a 401(k) savings plan with employer contributions; medical dental and vision insurance; wellness programs; health savings account health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident hospital indemnity and critical illness insurance; adoption surrogacy and fertility benefits and assistance; commuter benefits; parental military jury duty and bereavement leaves of absence; paid time off including13 paid holidays per calendar year paid vacation days paid sick leave hours annually or as provided under state and local paid sick leave lawsbusiness travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.

All qualified applicants will receive consideration for employment without discrimination on the basis of race color religion sex sexual orientation gender identity national origin protected veteran status disability age genetic information or any other factors prohibited by law.

Attention Applicants: If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process please let us know. Likewise if you are limited in the ability to access or use this online application process and need an alternative method for applying we will determine an alternate way for you to apply. Please contactfor assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.

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PSG is the global pump metering and dispensing-solution expert enabling the safe and efficient transfer of critical and valuable fluids that require optimal performance and reliability in applications where it matters most. Additionally PSG is a leading provider of flow meters designed to reduce was...
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Dover is a diversified global manufacturer and solutions provider with annual revenue of over $8 billion. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments: Engin ... View more

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