Head of Marketing, Canada
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Are you a strategic marketer with a passion for building brands shaping portfolios and driving real commercial impact Were looking for a dynamic Head of Marketing to lead the growth and evolution of our Canadian brand portfoliospanning owned partner and hospitality brands.
This is a high-impact leadership role where strategy meets execution. Youll own the full brand ecosystem influence key business decisions and lead a talented team to deliver bold insight-driven marketing that fuels growth.
Why Join Us
- Lead a diverse and growing portfolio of brands
- Make a tangible impact on business performance and brand growth
- Work in a fast-paced entrepreneurial environment with global connections
- Be part of a team that values innovation insight and bold thinking
What Youll Be Responsible For
- Define and execute the long-term brand vision architecture and positioning across the full portfolio (owned partner and hospitality brands)
- Lead the development and growth of the AMSTERDAM brand while overseeing additional brands through your team
- Leverage consumer insights category trends and market intelligence to inform innovation and commercial strategy
- Translate data into actionable plans across pricing packaging communication and product development
- Ensure brands stay relevant differentiated and aligned with evolving consumer expectations
- P&L responsibility for Royal Unibrew Canada Brand Portfolio (owned and partner brands) & hospitality brands in alignment with Senior Management Team
- Track performance and ROI making data-driven adjustments to optimize impact
- Drive brand health revenue growth and market share across the portfolio
- Develop and execute integrated data-driven marketing strategies across digital retail (on/off-trade) hospitality events and partnerships
- Collaborate with agencies to deliver high-impact campaigns and brand activations
- Work closely with Sales to support distribution growth key account development and effective sell-in/sell-out strategies
- Develop compelling sales tools and presentations to win in market
- Engage with key stakeholders locally and internationally
- Partner with the global marketing community to share best practices and drive innovation
Education & Qualifications
- Bachelors degree (or equivalent) in Marketing Business Economics or a related field
- Masters degree (e.g. MBA) considered an asset
- 5 years of progressive experience in marketing ideally within beverage alcohol or CPG; hospitality experience is considered an asset
- Proven track record of P&L ownership and successful brand-building initiatives
- Demonstrated leadership experience managing teams and driving performance in a fast-paced environment
- Demonstrated ability to develop and execute insight-driven commercial and marketing strategies that deliver measurable results
- Strong leadership mindset with a proven track record of coaching mentoring and developing high-performing teams
- Experience with performance tracking tools (e.g. Power BI CRM systems) and a solid understanding of ROI/ROIC measurement
- Proven ability to work cross-functionally and collaborate effectively across departments
- Strong understanding of multi-channel marketing and how to drive synergetic brand impact across the full ecosystem
- Excellent communication and presentation skills with advanced proficiency in Microsoft Officeparticularly PowerPoint
Pay: CA$140000.00 - CA$150000.00 per year
Diversity at our company means fostering a workplace in which individual differences are recognized appreciated respected and responded to in ways that fully develop and utilize each persons talents and strengths. We are committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment selection and/or assessment processes. Should you require an accommodation please contact our Human Resources Department by email at or by phone at ex.238 and we will work with you to meet your accessibility needs.
Required Experience:
Director
