TikTok Platform Manager

DEADLINE FOR APPLICATIONS

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ABOUT WFP

The World Food Programme is the worlds largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace stability and prosperity for people recovering from conflict disasters and the impact of climate change.

At WFP people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse committed skilled and high performing teams selected on merit operating in a healthy and inclusive work environment living WFPs values (Integrity Collaboration Commitment Humanity and Inclusion) and working with partners to save and change the lives of those WFP serves.

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WHY JOIN WFP

• WFP is a 2020 Nobel Peace Prize Laureate.

• WFP offers a highly inclusive diverse and multicultural working environment.

• WFP invests in the personal & professional development of its employees through a range of training accreditation coaching mentorship and other programs as well as through internal mobility opportunities.

• A career path in WFP provides an exciting opportunity to work across the various country regional and global offices around the world and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.

• We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

JOB TITLE: TikTok Platform Manager

TYPE OF CONTRACT: Consultant

UNIT/DIVISION: COM/HQ

DUTY STATION (City Country): HQ Rome Italy

DURATION: 11 months

BACKGROUND AND PURPOSE OF THE ASSIGNMENT:

WFPs Social Media team is looking for a platform manager who brings strategic and tactical understanding of vertical video content and emerging social platforms with expertise in TikTok. The Platform Manager will monitor uprising trends master platform-native editing and pacing support building content plans and libraries and ensure WFPs vertical video strategy is aligned across platforms.

ACCOUNTABILITIES/RESPONSIBILITIES:

Under the general supervision and guidance of the Social Media Manager the Platform Manager will be responsible for the following key duties:

Platform Management & Vertical Video Strategy

• Oversee and manage WFPs TikTok account as the primary platform ensuring consistent high-quality content that drives follower growth and engagement;
• Develop and implement vertical video content strategy across TikTok Reels YouTube Shorts and emerging platforms;
• Monitor platform trends algorithm changes and new features to identify opportunities for WFP to join meaningful conversations and maximize reach;
• Adhere to vertical video best practices and provide guidance to regional offices and country offices on platform-specific content creation;
• Test new platforms and formats providing recommendations on where WFP should invest resources.

Content Creation & Production

• Edit and produce vertical video content using trending in-platform editing tools and techniques (TikTok CapCut Instagram Reels etc.);
• Be one of the faces of WFP on TikTok and other vertical video platforms to highlight key narratives for brand awareness follower growth and audience engagement;
• Work with Content Strategist Community Manager and regional offices to create platform-native content that supports overarching COM narratives and goals;
• Identify and package existing WFP content (field footage interviews b-roll) for vertical video formats across platforms;
• Create paid-first and organic-first vertical video content for priority audiences.

Community Management & Engagement

• Monitor comments and mentions across TikTok to build interactions by responding to comments stitching duetting and remixing relevant content;
• Support the Social Media Community Manager in executing the platform strategy by identifying key brand-building moments to create authentic and positive interaction with followers;
• Escalate issues reputational risks or negative comments to the Social Media Manager and Media Team in a timely manner.

Analytics & Insights

• Understand platform-specific metrics and provide actionable insights on viral videos trends and audience behavior;
• Conduct regular analytics assessments of vertical video performance across platforms;
• Provide monthly reporting on platform growth engagement and content performance;
• Identify patterns and best practices that can be applied across WFPs social media channels.

Content Library & Resource Management

• Build and maintain a vertical video content library and repository of ready-to-use raw clips templates and assets;
• Develop templates and toolkits for regional and country offices to create platform-native vertical video content;
• Coordinate with country office teams and regional offices to source and curate vertical video content.

DELIVERABLES AT THE END OF THE CONTRACT:

• Implement and execute WFPs vertical video content strategy;
• Increase audience growth on TikTok;
• Build a content library of ready-to-use vertical video assets;
• Deliver analytics reports on platform performance and audience insights;
• Provide guidance and training on vertical video content creation.

QUALIFICATIONS & EXPERIENCE REQUIRED:

Education:University degree in Communications Digital Media Marketing Journalism or related field.

Experience: Minimum 2-3 years of experience managing social media accounts with focus on vertical video content (TikTok Instagram Reels YouTube Shorts). Demonstrated portfolio of viral or high-performing vertical video content. Experience with international organizations NGOs or humanitarian agencies is desirable.

Knowledge & skills:

• In-depth understanding andproficiencyof TikTok in-app content creation as well as supporting apps such asCapCut SpliceInShot.

• Previousvideo editing experience.

• Keeneyefor impactful visual assets.

• Ability to multitask and work in a fast-paced environment.

• Excellent time management andorganisationalskills.

• Proactivestrategicand able to work independently.

• Fully committed and motivated to achieve the aims of the UN World Food Programme.

Languages: Excellent command of written and spoken English. Working knowledge of a second UN language (French Spanish Arabic) would be an asset.

Working Arrangements: The position is on-site for locally based candidates. Remote work may be considered for candidates not based locally. Please note that no relocation or allowance support is provided.

WFP LEADERSHIP FRAMEWORK

WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.

Click here to access WFP Leadership Framework

REASONABLE ACCOMMODATION

WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation please contact:

NO FEE DISCLAIMER

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REMINDERS BEFORE YOU SUBMIT YOUR APPLICATION

• All applications must be submitted exclusively through our online recruiting system. We do not consider CVs or applications sent by email LinkedIn or any other channel.

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• At the application stage the only required documents are your CV and Cover Letter. Additional documents (passport certificates recommendation letters etc.) may be requested later in the process.

• Only shortlisted candidates will be contacted and invited to proceed to the next stage of the recruitment process.

All employment decisions are made on the basis of organizational needs job requirements merit and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse all forms of discrimination any kind of harassment sexual harassment and abuse of authority. Therefore all selected candidates will undergo rigorous reference and background checks.

No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ) International Civil Service Commission (ICSC) FAO Finance Committee WFP External Auditor WFP Audit Committee Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP both during their service and within three years of ceasing that service.