Sr, Demand Generation Manager, Global Events, AWS Marketing Integrated DC
Department:
Job Summary
Were looking for an experienced demand generation manager to lead marketing efforts for flagship events such as AWS Summits/AWS re: this role you will drive audience growth and acquisition strategy messaging and positioning campaigns/promotions and cross-organizational alignment and enablement.
The ideal candidate will have deep experience in event marketing proven expertise in developing and overseeing growth strategies crafting messaging and driving alignment across marketing. Experience operating in a global organization preferred. Excellent communication skills are a requirement as well as the ability to analyze results adapt quickly based on performance and clearly articulate results to senior leadership.
Key job responsibilities
This role leads the demand generation for re: Invent and re:Inforce. Core responsibilities include :
- Overseeing a cross-functional marketing teams to drive outcomes
- Drive audience growth for our global events
- Forecasting and registration goals
- Crafting marketing messaging and positioning
- End-to-end integrated demand generation planning
- Analyzing results to identify trends and opportunities
- Communicating results to leadership and stakeholders
About the team
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home theres nothing we cant achieve in the cloud.
Inclusive Team Culture
Here at AWS its in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional
- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events webinars email lead nurture programs and CRM/sales insights
- Experience working with multiple stakeholders at various levels and in different locales to drive alignment
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Key Skills
About Company
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