Digital Marketing Manager (B2C)

Were looking for an experienced Digital Marketing Manager (B2C) to own and scale our demand generation engine in a fastpaced highgrowth startup/ scaleup environment.

This role is handson and performancedriven with a strong focus on paid and unpaid media channels (PPC paid social and affiliate marketing) to drive customer acquisition improve conversion rates and maximise ROI.

Reporting to the Commercial Director Consumer youll play a key role in accelerating growth working closely with internal teams and external partners to build optimise and scale B2C digital campaigns.

About the Role

• Own and execute B2C demand generation strategy across paid digital and unpaid channels
• Plan launch optimise and scale PPC campaigns (e.g. Google Search Display YouTube)
• Manage paid social campaigns across platforms such as Meta TikTok LinkedIn and others as relevant
• Develop and grow a highperforming affiliate marketing programme managing partners networks and performance
• Continuously analyse performance and optimise campaigns to improve CPA ROAS conversion rates and LTV
• Manage digital marketing budgets effectively in a highgrowth environment
• Test learn and iterate - A/B testing creatives landing pages audiences and messaging
• Work closely with brand product data and commercial teams to align acquisition activity with wider business goals
• Grow customer lifetime value with suitable initiatives/ programmes in collaboration with Product and other functions
• Manage agencies freelancers and platforms as required
• Keep up to date with digital trends tools and best practice in B2C growth marketing

About you Required Skills & Experience

• Minimum of 4 years of handson experience in B2C demand generation within a startup or scaleup environment
• Strong practical experience managing paid media including:
• PPC / Search
• Paid social
• Affiliate marketing
• Proven track record of scaling acquisition channels while maintaining efficiency
• Highly datadriven comfortable analysing performance and making insightled decisions
• Experience managing budgets and forecasting performance
• Comfortable working at pace with ambiguity and evolving priorities
• Strong communication and stakeholdermanagement skills

Desirable:

• Experience with scaling high volume products with different business models including subscription
• Experience in healthcare or regulated environments
• Experience managing paid media agencies
• Expertise with analytics tools (e.g. Google Analytics attribution platforms)
• SEO expertise

About HealthHero

We exist to simplify healthcare and improve lives by making care feel instant intelligent and human.

HealthHero is Europes largest digital health provider delivering 4 million consultations per year. But were just getting started. Weve built a seamless digital clinic that brings body and mind together from GP appointments and mental health support to long-term condition management. By sitting behind the worlds leading insurers and employers and supporting public health systems we make it easier for millions of people to get the care they need exactly when they need it.

We are a high-growth capital-backed business with a sophisticated scale strategy. Our team is a unique blend of digital-native pioneers management consultants creatives and industry-leading clinical experts.

We arent just digitising appointments; were building the next generation of healthcare. Were creating an AI-powered always-on ecosystem that learns from every interaction to shift the needle from reactive treatment to proactive sustainable health.

At HealthHero we are digital when it should be and human where it counts. Join us and help build a next generation health system the world is waiting for.

What we offer

• Company Pension scheme
• Access to HealthHero healthcare services including Private 24/7 GP service and Employee Assistance Programme
• 25 days holiday 8 days bank holiday and an extra day off for your birthday
• Electric Car scheme
• Cycle to work scheme

Salary: Competitive (DOE)
Office based: London(Hybrid minimum 2 days per week in the office)

Apply

Please submit your application and cover letter by Friday 17th April 2026 (17:00)

Should you wish to discuss the role in greater detail please contact

Additional Information

We reserve the right to close this job in the event we receive a sufficient number of applications.

Please note that we are unfortunately unable to offer a sponsor licence to candidates who require sponsorship from their employer.

Equality Inclusivity and Diversity

In line with our commitment to Equality Inclusivity and Diversity we welcome and encourage applications from all suitably qualified candidates from all backgrounds. We are committed to supporting and promoting equality and diversity and aim to establish an inclusive working environment. As such we welcome diverse applications from candidates irrespective of age disability gender reassignment marriage and civil partnership pregnancy and maternity race (including colour nationality ethnic and national origin) religion or belief sex or sexual orientation.

We are a certified Disability Confident Employer and is committed to affording equal opportunities for candidates with disabilities or special needs. Should you require any reasonable adjustments to be made at any part of your application process please let us know by contacting us at

Required Experience:

Manager