Wealth Marketing & Communications Team Leader

Company:

Description:

We are seeking a talented individual to join our UK Marketing and Communications team at Marsh. This role will be based in London. This is a hybrid role that has a requirement of working at least three days a week in the office.

Mercer UK Wealth Marketing & Communications Team Leader

Marsh UK Marketing and Communications covers both Marsh Risk and Mercer.

This role is to help create and execute integrated always-on marketing across all delivery channels. You will work on a range of campaigns across Marsh with a primary focus on Mercers Wealth practice.

• Reporting to the Marsh UK CMO this role will be responsible for developing fit for purpose marketing programmes combining strategy and campaign execution aligned to UK business and commercial objectives.
• This role will lead on the development of marketing campaigns that supports the needs of the Wealth business.
• The role will lead the Wealth marketing team if 5 direct report working with them in the execution of campaigns to support the achievement of clearly articulated KPIs.
• The role will evaluate available delivery channels to determine the optimal mix at the client and campaign levels to deliver tangible ROI.
• The role will work with the wider Marsh marketing team to support collaborative go-to-market for Marsh Marsh Risk and Mercer ensuring the execution of all aspects of brand activation including digital lead generation campaigns demonstrating campaign effectiveness with relevant KPIs and deliver tangible ROI.
• The role will work with the Centres of Excellence in the development and execution of campaigns leveraging their networks and best practices to supplement capacity to achieve marketing and commercial objectives.
• The UK marketing team is aligned with the business and work in partnership with our client and sales teams in the development and activation of the marketing and communications strategy generating and nurturing leads for commercial success. Therefore this role requires experience in managing multiple marketing programmes for differing lines of business in a coordinated approach.

We will count on you to:

• Work with relevant business stakeholders across Wealth to understand their areas and client focus using this insight to create fit for purpose marketing campaigns to support the business aligned to the overall marketing strategy.
• Build compelling marketing propositions and plans that help position Mercers Wealth business in our key market segments across the regions and deliver leads and sales based on strong client led insights.
• Work closely with the digital centre of excellence to leverage all aspects of digital marketing to enable enhanced client / prospect engagement and to support activation and drive lead generation enhancing UX and engagement levels across the website to boost campaign performance and deliver a friction-less client journey.
• Build and nurture the Marsh and Mercer brands where relevant through a clear focus on social activities leveraging the social media and PR CoEs and manage the delivery of digital lead generation activity including social (paid and organic).
• Drive performance excellence through collaboration across the Marsh marketing and communications team to share best practices ensure integration efficient delivery and consistency of approach across all MM practice areas.
• Actively engage key internal stakeholders to create advocates generate engagement and amplify campaign activity to drive commercial success.
• Support the sales and consultant teams on how to leverage marketing campaigns with clear sales enablement assets and ensuring lead nurture is captured in our CRM system (MPower).
• Monitor and communicate progress on budget goals at the client and campaign level agreeing all spend with the CMO.
• Ensure best practice is applied and all relevant Marsh policies and applicable laws/regulations are adhered to so that all marketing is compliant.
• Build awareness and understanding of the wider marketplace to spot opportunities for timely and topical marketing and PR activity.

What you need to have:

• Experience working in a corporate matrixed marketing environment with extensive experience across all marketing disciplines and delivery channels with a clear track record in digital marketing analytics and proving ROI.
• Experience in building B2B brands and in delivering cut through integrated campaigns.
• Strong relationship building and stakeholder management skills with strong influencing and negotiation skills at senior executive levels.
• Excellent verbal and written communication skills.
• Strong project management skills with the ability to prioritise and manage multiple tasks.
• Team-oriented and highly motivated self-starter with proven track record for collaboration within and across teams.
• Flexible approach thriving on change and innovation balanced by attention to detail and structured thinking.
• People management experience.

What makes you stand out

• Multi-disciplinary marketing delivery
• Experience of digital marketing as an enabler to maximise commercial success.
• Client centric focus to translate internal proposition into client friendly value adding campaigns.
• Project management skills.
• Ideally a background within marketing in a pensions investments or financial services environment.

Why join our team:

• We help you be your best through professional development opportunities interesting work and supportive leaders.
• We foster a vibrant and inclusive culture where you can work with talented colleagues to create new solutions and have impact for colleagues clients and communities.
• Our scale enables us to provide a range of career opportunities as well as benefits and rewards to enhance your well-being.