Senior Brand Marketing Lead Strategy & Planning
Share
Job Location:
Monthly Salary:
Posted on:
Vacancies:
Department:
Job Summary
About us.
Were the team behind digital retailer Very.
Our purpose helping families get more out of life powers everything we do.
And we want our people to get more out of life too! If youre high-performing ambitious and make the most of every opportunity we want to hear from return youll enjoy heaps of flexibility great perks and benefits and the freedom to be yourself keep learning and take your career wherever you want it to go.
If you love making a difference youll love making it sparkle for millions of Very customers.
About the role.
The Brand Marketing team arelooking for a newSenior BrandStrategy & PlanningLeadto help supercharge our sparkle and elevate Very into a loved household brand that isfirst-choicefor our families.
As Senior Brand Strategy & Planning Lead you willbe responsible forshaping and driving Verys brand strategyensuring it is rooted in insight clearly defined and powerfully activated across every consumer touchpoint.
You will be a credible strategic voice in the business working closely with the Head of Brand senior marketing leadership and agency partners to set the direction for how Very shows up in the world. You will also play a key role in developing the team around you mentoring more juniorcolleaguesand helping to build a high-performing Brand function.
This is a role for someonewhospassionate about brands combining big-picture strategic thinking with creativity and commercial rigour to bring plans to life.
Whatyoullbe doing:
- Insights & Measurement:Champion an insight-led culture owninginsightsand measurement frameworks to continuously inform and improve brandand business performance.
- Strategy & Positioning:Lead the developmentof Verys brand strategy and positioning translating businessobjectivesinto clear propositions that guide decision-making across the customer function.
- Brand Identity & Creative Strategy:Own Verys brand guidelines distinctive brand assets and IP portfolio partnering withHello Studioand external agencies to elevate creative across the customer journey.
- Brand planning:Lead annual and quarterly brand planning staying close to consumer and cultural trends and co-delivering campaign briefs with the Advertising team.
- Stakeholder Management & Collaboration:Act as a brand partner across the business managing agency relationships and presenting brand strategy confidently to Directorsand C-suite level.
- Team Leadership:Line manage and mentoraBrand Manager and Executive fostering a collaborative high-performing team culture.
About you.
- Significant experiencein a brand strategy or planning role either client-side or in a strategic agency environment (or both).
- Proven success in creating and executing brand strategies with evidence of demonstrable brand and commercial impact.
- Strongtrack recordof grounding strategy in robust insight with experience commissioning interpreting and activating research to inform strategic decisions.
- Deep understanding of integrated marketing and how brand strategy translates across channels from broadcast to digital and social.
- Understand what it takes to bring a new identity to life consistently across a complex organisation from guidelines and governance through to embedding it with internal teams and external partners.
- Outstanding written and verbal communication skills with the ability to influence and inspire at all levels of a business.
- Experience managing agency relationships and leading the briefing and development of strategic initiatives and campaigns.
- Significant experienceleading and developing a team within a complex structure fostering a culture of collaboration and innovation in a fast-paced environment.
- A genuine passion for brands culture and consumer behaviour.
- Travel: Open to frequent travel between London and Liverpool for collaboration.
Some of our benefits
- Flexible hybrid working model
- Inclusive culture and environment check out our Glassdoor reviews
- 6500 flexible benefits allowance to suit your needs
- 30 days holiday bank holidays
- LinkedIn learning access
- Bonus potential (performance and business-related)
- Up to 25% discount on
- Matched pension up to 6%
- More benefits can be found on our career site
How to apply
Please note that the talent acquisition team are managing this vacancy directly and if successful in securing this role you will be required to undertake a credit CIFAS Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken including any unspent criminal convictions.
What happens next
Our talent acquisition team will be in touch if youre successful so keep an eye on your emails! Well arrange a short call to learn more about you as well as answer any questions you have. If it feels like were a good match well share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.
You can expect a two-stage interview process for this position:
1st stage - An informal 45 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.
2nd Stage A one-hour formal task based interview where you can expect both competency and technical questions.
As an inclusive employer please do let us know if you require any reasonable adjustments.
If youd like to know more about our interviews you can find out here.
Diversity inclusion and equal opportunities
We want our recruitment process to be accessible to everyone. If you need reasonable adjustments to apply interview or perform a role let us know via Well be happy to support you.
Required Experience:
Senior IC
Key Skills
About Company
Hey, we’re The Very Group. Home of Very.co.uk, Littlewoods.com, and a team of 4,500 super-talented people. We’ve been reinventing shopping experiences for over a century. Technology has played a huge part in that, helping us transition from catalogues’ to pureplay online retail, but w ... View more
