Creative Lead – Social Media & Brand Strategy
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Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Job Summary
Creative Lead (Female) Social Media & Brand Strategy Lahore
Location: Gulberg Lahore
Timings: 10:00 AM 7:00 PM (MonSat)
Job Type: Full-Time (Onsite)
Salary: PKR
About the Role
We are looking for a Creative Lead who can drive content strategy brand storytelling and creative direction across multiple platforms. This role is ideal for someone who combines creative vision with marketing insight and can lead the execution of high-impact campaigns.
You will be responsible for shaping brand voice content direction and creative output while working closely with design and performance teams.
Key Responsibilities
Creative Strategy & Direction
- Develop and execute monthly content strategies for multiple brands
- Generate creative ideas for:
- Social media posts reels and campaigns
- Brand storytelling and positioning
- Ensure all brand communication is premium consistent and aligned
Content Planning & Execution
- Create detailed content briefs for designers and video editors
- Oversee content calendars and publishing schedules
- Translate ideas into structured goal-driven campaigns
Marketing Collaboration
- Work closely with marketing and performance teams
- Align creatives with campaign goals and audience targeting
- Optimize content based on trends engagement and performance data
Trend Analysis & Innovation
- Stay updated with social media trends (Instagram TikTok LinkedIn)
- Apply audience psychology and engagement strategies
- Continuously refine creative direction based on insights
Required Skills & Qualifications
- Bachelors degree in Fine Arts Marketing Communications or related field
- Minimum 23 years of experience in creative/content roles
- Strong skills in:
- Visual storytelling & concept development
- Content writing and brand messaging
- Creative strategy and campaign planning
- High-level aesthetic sense and attention to detail
- Ability to balance big-picture thinking with execution
Preferred Profile
- Experience in real estate construction or lifestyle brands
- Strong understanding of performance-driven content
- Ability to guide designers with basic design sense
- Excellent communication skills (Urdu & English)
KPIs / Success Metrics
- Quality and originality of creative concepts
- Engagement metrics (reach CTR engagement rate)
- Consistency in brand communication
- Timely execution of campaigns and content plans
Hiring Preference
- Female candidates only
- Immediate joiners preferred (ASAP / 1530 days)
What We Offer
- Competitive salary (PKR 100K 130K)
- Opportunity to lead creative strategy for multiple brands
- Fast-paced and growth-driven environment
- Career growth in brand strategy & marketing leadership
