Senior Marketing Automation Specialist
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Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
We are seeking a highly technical senior-level Senior Marketing Automation Specialist to own and evolve our marketing automation and data ecosystem. This is a senior individual contributor role for someone who combines deep platform expertise systems thinking and strategic insight.
You will be responsible for architecting administering and optimizing our core marketing technology stackprimarily Pardot (Marketing Cloud Account Engagement) Salesforce Knak Ringlead 6sense Qualified UTM tools and Revsure (or similar AI-driven platform for campaign optimization budget allocation performance reporting etc) ensuring seamless data flow strong governance and scalable automation across the revenue funnel.
This role is ideal for someone who thrives in a hands-on engineering-oriented environment takes full ownership of systems and partners cross-functionally to drive meaningful business impact.
Key Responsibilities
Marketing Automation & Platform Ownership
Administer and optimize Pardot (Marketing Cloud Account Engagement) as the core marketing automation platform
Manage database health and capacity including prospect and account field maintenance
Build and maintain segmentation frameworks and dynamic lists to support targeted campaigns
Design implement and optimize Engagement Studio programs for lead nurturing and automated data handling
Oversee data synchronization between Pardot and Salesforce ensuring accuracy and consistency
Manage data ingestion from external sources including forms form handlers and third-party integrations
Systems Integration & Data Engineering
Own and maintain integrations across the martech ecosystem including:
Salesforce 6sense Website Goldcast
Form handler-based integrations (e.g. LinkedIn BrightTALK NetLine Qualified)
Support Goldcast administration for event data integration and flow into marketing systems
Oversee API integrations and ensure reliable scalable data movement across systems
Administer and govern UTM tracking frameworks naming conventions and taxonomy
Lead Management & Data Operations
Architect and optimize lead management journeys across Pardot Salesforce Ringlead and Qualified
Manage lead enrichment deduplication and routing processes using tools such as Ringlead
Design and maintain lead scoring models and grading frameworks
Govern campaign and lead data to ensure consistency accuracy and usability
Maintain strong standards for data quality normalization and lifecycle management
Campaign Enablement & Execution Support
Partner with marketing teams on multi-channel campaign planning and execution
Ensure seamless execution of campaigns through proper segmentation automation and tracking
Support email marketing programs with a strong understanding of performance metrics and best practices
Manage marketing assets and templates via tools such as Knak
Analytics Reporting & Revenue Insights
Leverage Salesforce reporting and Revsure to support pipeline visibility and revenue insights
Ensure campaigns are properly tracked and connected to downstream reporting
Provide actionable insights on campaign performance funnel efficiency and data trends
Maintain a strong understanding of how marketing activities translate into revenue outcomes
Governance Compliance & Collaboration
Establish and enforce campaign tracking standards naming conventions and data governance policies
Support privacy consent management and compliance requirements across marketing systems
Collaborate cross-functionally with Marketing Sales RevOps and IT to build efficient processes and data flows
Operate effectively within collaboration tools such as
Qualifications :
Required Qualifications
10 years of experience in Marketing Operations Revenue Operations or related technical roles
3 years of hands-on Pardot (MCAE) administration experience
Strong expertise in:
Salesforce CRM (data model reporting integrations)
Marketing automation architecture and lifecycle management
System integrations APIs and data flows across platforms
Proven experience designing and managing lead management frameworks scoring models and routing logic
Experience with tools such as Ringlead 6sense Qualified Knak and UTM management platforms
Strong understanding of multi-channel campaign execution and marketing data flows
Experience working with intent data platforms (e.g. 6sense Demandbase)
Solid grasp of email marketing best practices and performance metrics
Strong analytical mindset with the ability to translate data into business insights
Ability to operate independently take ownership and drive initiatives end-to-end
Preferred Qualifications
Experience with Revsure or similar revenue intelligence platforms
Familiarity with tools like Outreach or similar sales engagement platforms
Working knowledge of website tracking behavioral data and conversion flows
Experience in global B2B SaaS organizations
Exposure to privacy regulations and consent management frameworks
Additional Information :
Life at Assent
Wellness: We believe that you and your familys well being is important. As a result we offer vacation time that increases with tenure comprehensive benefits packages (details vary by country) life leave days and more.
Financial Benefits: Its not all about the money well its a little about the money. We understand that financial health is important and we offer a competitive base salary a corporate bonus program retirement savings options and more.
Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options volunteer days and opportunities to get involved in corporate giving initiatives.
Lifelong Learning: At Assent curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start.
At Assent we are committed to growing and sustaining an environment where our team members feel included valued and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs).
Our commitment to diversity equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences and fostering a culture of belonging where all team members are included treated with dignity and respect promoted on their merits and placed in positions to contribute to business success.
If you require assistance or accommodation throughout any part of the interview and selection process please contact and we will be happy to help.
We use AI to support parts of our recruitment process such as note-taking and initial shortlisting based on job-related qualifications. AI does not make hiring decisions. All candidates will speak with a real person and final decisions are always made by our recruitment team.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
Assent is the leading solution for supply chain sustainability tailored for the worlds top-tier, sustainability-driven manufacturers. Hidden risks riddle supply chains, many of which weren't built with sustainability in mind. That's where we step in. With insights from experts, Assen ... View more
