Head of Strategic Marketing
Share
Job Location:
San Francisco, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
The Role
Most marketing leaders inherit a playbook. This one gets to write and scale it.
The motion is enterprise B2Blonger cycles multiple stakeholders relationships that close deals. Pilot has that motion working. Your job is to point it at 3 distinct segments and build everything behind it. The segments are distinct:
- Strategic accounts are growing businesses with significant annual revenue or institutional funding and real operational complexityand have been Pilots bread and butter for years. This segment doesnt need to be proven. It needs more behind it.
- Franchisors are corporate buyers whose vendor decisions cascade across entire franchise systemswin one and youve won dozens of locations.
- Franchisors are corporate buyers whose vendor decisions cascade across entire franchise systemswin one and youve won dozens of locations.
- And Mid-market accounting firms adopting Pilot as the platform they run their clients books on at scale.
Were building a partner-led growth model that scales through relationships rather than ad spend. This role is about extending that model across new segments in a way that drives consistent measurable pipeline.
This role is ideal for a senior marketing leader who has built and scaled demand programs in complex B2B environments and is ready to take on broader ownership. Youre equal parts strategist and experimenterexcited to unlock new growth channels test bold ideas and deepen a partner ecosystem as a meaningful driver of acquisition.
Youll report to the VP of Marketing and manage two senior direct reports: a Senior Demand Generation Manager and a Partner Marketing and Events Lead. Youll also work with a shared team of senior specialists across lifecycle marketing marketing operations product marketing and contentgiving you the support to build full-funnel programs without building a large team from scratch.
This is a hybrid role requiring presence in our San Francisco office on Mondays Tuesdays and Thursdays.
What Youll Own
- Segment strategy. Each segment requires a distinct motionbut all three share the same enterprise foundation. Youll define how we approach each and make that strategy actionable.
- Pipeline. Youre accountable for what these segments close partnership with sales youll align on account prioritization and build programs that move the right prospects from first impression to signed contract.
- Partner pipeline. Youll build on and scale our partner-led motionworking with our Partner Marketing and Events Lead to turn relationships into a consistent source of pipeline through referral programs co-marketing and field engagement.
- Messaging. Youll shape how Pilot speaks to each of these audiencesexternally and in the materials our sales team uses every day.
What Success Looks Like in Year 1
- A clear defensible go-to-market strategy across all three segments
- Repeatable demand and partner programs in market
- Growing measurable pipeline contribution
- A team aligned around a clear roadmap and direction for year 2
About You
- 10 years of B2B marketing experience including time in enterprise or multi-stakeholder sales environments
- Experience managing and developing direct reports
- Strong foundation in demand generation and/or account-based marketing (ABM) including pipeline ownership and conversion metrics
- Experience partnering closely with sales leadership on account prioritization and pipeline goals
- Exposure to partner or channel marketing (direct ownership or close collaboration)
- Writes and communicates clearly
About Pilot
Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing banking expense and payroll systems customers already use. With a special blend of custom software and expert bookkeepers Pilot delivers accurate consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business.
Pilot has over 3000 customers and has raised over $170 million in financing from Sequoia Index Ventures Stripe Bezos Expeditions and Whale Rock. Our investors also include a long list of world-class entrepreneurs including Patrick and John Collison Drew Houston and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion Meet Fintechs Newest Unicorn.
Why Pilot
- We invest in our employees development and happiness because our employees are the keys to our success and ensuring happy customers
- The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).
- Flexible vacation/time-off policy
- All federal holidays are observed
- Competitive benefits package including additional wellness benefits
- Parental leave for birthing or non-birthing parents 100% pay for 12 weeks
- 401(k) plan
The base pay range target for the role seniority described in this job description is $159000 - $250000in San Francisco CA. Final offer amounts depend on multiple factors such as candidate experience and expertise geographic location total compensation and market addition to cash pay full-time regular positions are eligible for equity 401(k) health benefits and other benefits; some of these benefits may be available for part-time or temporary positions.
Pilot commits to provide a work environment free of discrimination and harassment as well as equal employment opportunity regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories consistent with legal requirements. You may view all of Pilots recruiting notices here including our EEO policy information about requesting a reasonable accommodation in the job application process recruitment agency policy recruitment scam notice and important E-Verify information. You may view our job candidate privacy policy here.
Required Experience:
Director
Key Skills
About Company
One team for all your accounting needs. Pilot handles your bookkeeping, taxes, forecasting and more. See why thousands of businesses trust Pilot.
