Head of Marketing Technology Solutions
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Job Summary
- Applications are considered on a rolling basis
- Multiple locations
- Remote
Job Description
At Basware were transforming how enterprises manage their invoice lifecycle. As the global leader in Invoice Lifecycle Management we help businesses streamline invoicing processes ensure compliance prevent fraud and optimize cash flow. Our mission is to empower organizations with full control over their invoice ecosystemensuring that only reconciled and approved supplier invoices are paid.
We are seeking an experienced visionary Marketing Technology Leader (HubSpot centric) with deep expertise in HubSpot to act as both a hands-on architect and strategic advisor.
This role is designed to accelerate the impact of our existing HubSpot team by bringing in advanced expertise change and innovation champion helping to scale best practices and embedding long-term capability across optimizing campaigns lead management automation reporting data strategy and platform usage while ensuring strong alignment with Marketing IT and Sales. The role will ensure HubSpot integrates effectively with Salesforce and other business systems.
Key Responsibilities
- Act as the HubSpot platform architect and subject matter expert providing hands-on support where needed while accelerating delivery through best practice and strategic guidance.
- Own MarTech strategy identifying opportunities to improve scalability performance and alignment across Marketing Sales RevOps and IT
- Define and maintain scalable data architecture and governance frameworks across HubSpot Salesforce and connected systems (LinkedIn Lusha D&B Cognism Zoominfo etc) ensuring clear system-of-record definitions consistent lifecycle modelling and reliable attribution reporting
- Define and optimise lifecycle stage frameworks lead management processes and routing logic to ensure alignment between Marketing Sales and RevOps while maintaining accurate attribution and reporting integrity
- Partner with Marketing leadership to design and operationalise scalable attribution and funnel measurement frameworks aligned to RevOps definitions (e.g. MQL S2 Closed Won) ensuring consistency between HubSpot Salesforce and executive reporting
- Architect and optimise integrations using APIs middleware and native connectors ensuring scalable and reliable data flows across HubSpot Salesforce and wider MarTech ecosystem
- Identify and implement automation opportunities across marketing operations to improve efficiency scalability and performance
- Support the Marketing and Web teams on HubSpot CMS architecture and optimisation (templates modular content structures SEO performance analytics) ensuring scalable and reusable design patterns
- Partner with Marketing and Web teams to ensure HubSpot content structures support AI-driven discovery (e.g. semantic structure structured content models conversational query optimisation and alignment with evolving search behaviours across AI assistants and generative search platforms)
- Advise on the use of AI/LLM and wider digital tools to accelerate content creation personalisation optimisation and operational efficiency
- Drive the integration of AI tools with and within HubSpot supporting evolving ways of working and improving productivity
- Establish change control processes platform governance guardrails and documentation standards to ensure scalable and controlled evolution of the HubSpot environment
- Create training documentation and playbooks to support consistent and effective HubSpot usage
- Upskill the existing internal IT and Marketing teams embedding knowledge and building long-term internal capability
- Provide expert troubleshooting support ensuring timely resolution of technical issues and minimising platform disruption
Required Experience:
Director
Key Skills
About Company
About the company Basware is how the world’s best finance teams gain complete control of every invoice, every time. Our Intelligent Invoice Lifecycle Management Platform ensures end-to-end efficiency, compliance and control for all invoice transactions. Powered by the world’s most sop ... View more
