Communications Analyst OnStar

Job Description

The Role:

The OnStar Dealer Sales Communications Analyst advances dealer and field readiness by orchestrating clear consistent OnStar messaging across all channels. This role combines communications strategy content development and project management to help dealers and field teams understand the why what and how of selling and supporting OnStar services.

You will work closely with OnStar Sales Marketing Field Teams and Sales Operations to build and execute high-impact communication plans translate complex initiatives into simple dealer-ready actions and use data and feedback to continuously improve dealer and field engagement and performance.

What Youll Do:

• Lead the coordination and deployment of content and communications to Dealers and OnStar field teams to ensure readiness for product launches and dealer programs.

• Plan and execute field deliverables and lead key forums that drive dealer preparedness and launch success including monthly Field Team Go-to-Market and Mid-Month meetings as well as Job Aids Feature Guides Playbooks and video content.

• Act as a key stakeholder for Launch Management initiatives representing the Dealer Channel in cross-functional work teams and ensuring dealer and field perspectives are embedded in launch planning and execution.

• Identify and drive synergies between workgroups (OnStar Sales Marketing Training Field and Sales Operations) to improve efficiency consistency and quality of content and communications to dealer and field audiences as well as internal partners.

• Own the content management plan for OnStar Brand HQ on Global Connect the gold source for dealer and field resources training and support.

• Develop and execute dealer- and field-facing communication strategies that support OnStar sales performance customer enrollment and key initiatives ensuring alignment with national launches and business priorities.

• Use dealer performance data and field feedback to identify trends gaps and opportunities and translate those insights into targeted communication and enablement plans.

• Support planning and execution of key field and dealer events such as NADA the Chevrolet/Buick/GMC Conference and the OnStar National Sales Meeting working cross-functionally with leadership production travel and content teams to deliver a successful presence.

• Ensure all communications and content adhere to GM and OnStar brand standards tone of voice and legal/compliance requirements while driving continuous improvement across templates formats and processes.

Your Skills & Abilities(Required Qualifications):

• Bachelors degree in Marketing Communications Business or related field; or equivalent combination of education and experience.

• 2 years of experience in communications marketing sales support or dealer/field operations preferably in automotive technology or subscription-based services.

• Demonstrated writing and editing skills with experience creating clear concise and persuasive content for business audiences.

• Proven ability to analyze data extract insights and turn findings into concrete communication and action plans.

• Proficiency with Microsoft Excel and PowerPoint; comfort working with reporting tools (e.g. Tableau Power BI or similar).

• Strong project and stakeholder management skills with a track record of delivering multiple initiatives simultaneously in a matrixed environment.

• Ability to work effectively across functions and levels balancing strategic thinking with hands-on execution.

• Familiarity with AI-enabled tools and an interest in applying them to dealer communications sales support and content development.

What Can Give You a Competitive Advantage(Preferred Qualifications):

• Experience working directly with automotive dealers dealer groups or field sales teams.

• Knowledge of OnStar services automotive subscriptions or similar connected/telematics offerings.

• Experience with dealer digital retailing tools or customer enrollment workflows.

• Demonstrated ability to create short-form learning and enablement content (e.g. quick reference guides videos micro-learning job aids).

• Strong storytelling skills using data and real-world examples to build compelling narratives for dealers and internal stakeholders.

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