Regional Brand Manager Europe, Specialty Care, Dermatology
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Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
IQVIA is recruiting a Brand Manager to act as the brand lead for one or more specialty care brands on behalf of one of our pharmaceutical partners. This role offers the opportunity to take ownership of brand strategy and execution for medicines promoted within specialist healthcare settings operating in a multicountry matrix environment.
The assigned brand(s) sit within a broader partner portfolio spanning immunemediated and inflammatory diseases including a mix of injectable biologics and oral advanced therapies. The Brand Manager will be accountable for shaping brand direction translating insights into action and delivering effective compliant marketing activity that supports agreed commercial objectives.
Working closely with IQVIA crossfunctional teams and partner stakeholders this role requires strong commercial judgement collaboration and the ability to balance strategic planning with handson execution in a regulated pharmaceutical environment.
Key Responsibilities
Act as the brand lead for one or more assigned brands with endtoend accountability for strategy and execution
Develop and deliver integrated brand plans aligned to partner objectives and portfolio priorities
Translate market customer and patient insights into clear positioning messaging and campaigns
Lead multichannel / omnichannel marketing initiatives across field digital congress and remote channels
Ensure consistent compliant brand storytelling across all customer touchpoints
Work closely with Sales Medical Market Access Regulatory Legal/Compliance and Operations teams
Collaborate with partner stakeholders to ensure alignment and highquality execution
Support field teams with approved brand materials and messaging
Manage agencies and vendors including briefing and delivery of marketing assets
Own brandlevel budgets forecasts and spend tracking
Monitor performance against KPIs including campaign effectiveness and ROI
Use data and insights to continuously optimise brand performance
Conduct market research and competitive analysis
Ensure all activities comply with IQVIA SOPs partner requirements and industry codes
Experience
Essential
Experience in pharmaceutical brand or product management ideally within specialty or secondary care
Demonstrated experience leading individual brands within a broader portfolio
Strong strategic thinking combined with handson execution capability
Proven ability to work effectively in matrix and multistakeholder environments
Strong analytical and commercial mindset
Excellent communication and stakeholdermanagement skills
Desirable
Experience in dermatology
Exposure to multicountry or regional brand roles
Experience working with biologic and/or oral therapies
Omnichannel marketing experience within a regulated environment
Apply Now
If you are a Brand Manager looking to take ownership of one or more specialty care brands within a highimpact partnerled environment we encourage you to apply.
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IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at
IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements misrepresentations or material omissions during the recruitment process will result in immediate disqualification of your application or termination of employment if discovered later in accordance with applicable law. We appreciate your honesty and professionalism.
Required Experience:
Manager
Key Skills
About Company
IQVIA is the Human Data Science Company™. We are inspired by the industry we serve and provide solutions that enable life sciences companies to innovate with confidence, maximize opportunities and ultimately drive human health outcomes forward. Our approach is Human Data Science – a d ... View more
