Marketing Manager

About AppDirect

Become a digital global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product through any channel on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven cultureone that enables you to Be Seen Be Yourself and Do Your Best Work.

About the Portfolio Marketing Team

The Portfolio Marketing team supports AppDirects subsidiary Business Units by owning and executing integrated marketing aligned to each BUs growth team exists to build and scale a marketing engine that accelerates growth across subsidiary brands while preserving brand equity and aligning to AppDirects vision of simplifying how technology is bought sold and marketers operate as embedded BU-focused generalists accountable for turning strategy into execution across channels and driving measurable business the team collaborates with Corporate Marketing discipline experts when appropriate Portfolio Marketing is a distinct function with day-to-day ownership of BU marketing planning prioritization and delivery. Our role is to ensure each subsidiary has focused accountable marketing support aligned to Sales and Product while selectively leveraging corporate capabilities to scale impact.

About You

As a Marketing Manager you will serve as the primary marketing referent for an assigned subsidiary Business Unit Firstbase. You will translate BU strategy into integrated marketing plans and drive execution that delivers measurable business results.

The position offers a hybrid schedule: you will work once a week onsite and four days on remote. Compensation package includes 15 paid working days (PTO) plus local holidays comprehensive medical coverage (OSDE 310) for you and your dependents reimbursement for elegible wellness activities English lessons global and local events participation within other benefits.

(*) Its not a leadership position its an individual contributor.

What youll do and how youll have an impact

• Develop and execute integrated annual and quarterly marketing plans
• Own campaign strategy across digital events content and enablement
• Lead product launches and go-to-market initiatives
• Establish campaign KPIs and measure performance against pipeline and revenue goals
• Translate business priorities into marketing programs with clear ROI expectations
• Manage and prioritize multiple initiatives simultaneously
• Oversee external contractors or agency partners when applicable
• Identify cross-sell and shared GTM opportunities across the portfolio
• Present marketing results and insights to BU stakeholders
• Continuously refine programs based on performance data and Voice of Customer insights

What were looking for

• 57 years of B2B marketing experience preferably in SaaS technology telecom or services
• Experience owning marketing strategy for a product line BU or revenue segment
• Strong understanding of direct and/or channel go-to-market models
• Demonstrated ability to drive measurable pipeline impact
• Strong stakeholder management and prioritization skills
• Ability to balance autonomy with cross-functional collaboration
• Comfort presenting performance insights and recommendations
• Ownership mindset with strong business acumen
• Experience leveraging AI tools to enhance productivity and streamline day-to-day workflows
• Advanced understanding of marketing KPIs funnel metrics and pipeline reporting
• Experience designing and executing A/B tests and performance experiments

At AppDirect we believe that innovation thrives in an environment that houses diversity of excellence experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race religion age sexual orientation or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such we strongly encourage applications from Indigenous peoples racialized people people with disabilities people from gender and sexually diverse communities and/or people with intersectional identities.

At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants please read our Candidate Privacy Policy. For more information of our general privacy practices please see AppDirect Privacy Notice:

Experience:

Manager