SEO Content Specialist Poland (12 month contract)
Job Summary
Join the team redefining how the world experiences design.
Cześć gday mabuhay kia ora 你好 hallo vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.
Where and how you can work
While we support flexible ways of working for this role were focusing on those that can be based in Warsaw so we can best support our teams and keep collaboration flowing.
This is a 12-month contract working full-time (40 hours per week) with potential to extend based on impact.
About the team
The International SEO team is responsible for improving SEO performance of logged-out pages across the Canva website. Our mission in SEO is to empower every user in the world to discover Canva.
Were a global team of specialists spanning keyword research technical SEO content strategy outreach engineering data analytics design and operations. We work across many regions and languages combining proven frameworks with deep local market expertise.
About the role
As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start but this will likely evolve.
Canvas SEO is world-class and were looking for a passionate SEO Content Specialist to join the International SEO team to help scale our next phase of growth in Poland!
The SEO Content Specialist will work closely with the Poland SEO Lead and local team. The role of an SEO Content Specialist is to create and manage engaging SEO-optimized copy and content that informs inspires and converts local audiences.
Canva is a fast-growing mission-driven company and were looking for talented people who want to contribute to something meaningful. If youre excited about the opportunity to make an impact show us what youve gotstrong performers in this role have significant opportunities to grow with us.
What youll be doing
- Create and optimise high-quality SEO-driven content (e.g. landing pages and blog articles) that aligns with Canvas tone of voice brand guidelines and local audience needs
- Own the execution of the editorial calendar and publishing plan ensuring content is delivered on time and supports broader SEO and content strategy
- Monitor and improve content performance by tracking key metrics refreshing existing pages and enhancing user engagement and credibility
- Apply SEO best practices consistently while identifying opportunities to improve content quality workflows and tools
- Collaborate with the local SEO team to align on priorities share insights and contribute to achieving growth targets
- Support SEO initiatives such as keyword research competitor analysis and content production in partnership with cross-functional teams
- Contribute local market insights and user trends to inform content decisions and highlight new opportunities
- Build effective working relationships with stakeholders to ensure content supports wider team and country goals
- Stay informed on evolving search and discovery trends including how users find information through AI-powered platforms (ChatGPT Claude Perplexity Googles AI Overviews etc.)
- Support experimentation with new content formats and optimisation techniques as the search landscape evolves
Youre probably a match if you
- Native or near-native proficiency in Polish with business-level English
- Proven experience in SEO content writing and/or content marketing with a portfolio demonstrating successful outcomes
- Strong copywriting and copy editing skills including experience giving constructive feedback to other writers
- Experience with editorial planning and publishing content in a CMS (content management system)
- Solid understanding of SEO fundamentals: keyword optimization content structure user intent and how content fits within broader SEO strategy
- Familiarity with SEO tools like Ahrefs Semrush or similar platforms (bonus!)
- Experience using web analytics tools to understand how users engage with content and to measure content performance
- High attention to detail with the ability to closely follow detailed written instructions and maintain quality standards
- Ability to self-manage capacity meet project deadlines and balance multiple priorities
- Deep understanding of local cultural and linguistic nuances that goes beyond language fluencyyou know what resonates with audiences in your market
- Appreciation of local writing trends and content preferences ensuring content feels native rather than translated
- Ability to identify opportunities specific to your market that may not be obvious from a global perspective
Other stuff to know
We make hiring decisions to engage contractors based on your experience skills and passion. When you signify interest please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
Please note that interviews are conducted virtually. Please complete your application in English.
We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!
Check out for more info.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
We're a global online visual communications platform on a mission to empower the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a hu ... View more