Senior Manager, Digital Experience Strategy
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Role
This is a full-time role that can be held from one of our US hubs (New York or Boston preferably) or remotely in the United States.
ServiceNow is the AI platform for business reinvention helping large enterprises put AI to work across IT CRM employee experience and beyond. Our digital experience is how we tell that story to the world.
The Digital Experience Strategy team at ServiceNow sits at the intersection of strategy and execution. Were looking for a strategist with a proven track record of creating digital experiences and translating campaign goals into structured customer journeys. Someone passionate about upleveling user experiences opinionated about connected customer journeys and ready to lead the vision strategy and roadmap prioritizing what gets built and what doesnt.
This role is a blend of product digital UX and marketing. The best candidates want to be at the forefront of AI -- and are extremely creative hands-on data-driven and eager to dive into everything and bring their vision to life.
Responsibilities
- Translate the marketing teams campaign ideas into concrete web experience requirements
- Drive the Product Roadmap for Digital prioritizing what drives engagement and moves the needle
- Collaborate with Product Marketing UX Digital Product Management Copywriting Engineering and agency partners to move from strategy to execution
- Leverage UX research site analytics a/b test results to guide decision making
- Build reusable frameworks that scale across ServiceNows solutions (AI IT Employee Experience or CRM) without bespoke builds for every product or campaign
- Understand different audience segments and ensure experience messaging and content evolve throughout the buying group journey to improve engagement
- Feed performance insights back to the team journey friction content gaps where buyers are stalling
- Design cross-channel strategy with web as the hub connecting email social events and ABM into cohesive connected experience rather than disjointed touchpoints
- Define buying group progression logic personalization rules success metrics a/b tests how experience adapts based on signals
Qualifications :
You might be a good fit if you:
- Have 8 years in digital experience product management or a hybrid digital/marketing role shaping website experiences not just campaign strategy
- Have translated marketing campaign goals into concrete digital site requirements
- Are opinionated about what good UX looks like and comfortable defending your strategy when stakeholders push back
- Think holistically you connect dots across channels and touchpoints and cant stand disjointed experiences
- Make decisions using analytics UX research and behavioral data
- Can navigate ambiguity and find simple clear solutions when the problem is messy
- Understand B2B buying dynamics and multi-stakeholder decision-making
- Can build alignment across marketing and product orgs without losing the thread of what the customer actually needs
- Have worked closely with UX engineering agencies and product teams to ship
- Can prototype with AI tools like Claude Code
For positions in this location we offer a base pay of $155400 - $272000 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information :
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. 2025 Fortune Media IP Limited. All rights reserved. Used under license.
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
About Company
Learn here. Grow here. Make a difference here. At ServiceNow, our cloud?based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and enterprises. Were growing fast, innovating even faster, and making an impact on our c ... View more
