Marketing Manager

Description

If you are a marketing professional who thrives on turning strategy into measurable results this is an opportunity to drive impactful programs that support sales growth and strengthen customer relationships. The Marketing & Communications Manager will lead the planning and execution of integrated marketing programs that support Copelands aftermarket business across all US territory sales regions.

In this role you will collaborate closely with territory sales teams wholesalers and internal marketing partners to develop programs events and campaigns that drive engagement with contractors and distributors. You will leverage insights and data to identify opportunities deploy targeted marketing initiatives and ensure programs align with broader business objectives.

As the Marketing Manager you will:

• Collaborate with territory sales wholesalers to develop marketing plans aligned with strategic aftermarket programs

• Lead the planning and direction for territory wholesaler events contractor shows and field marketing activities

• Build and deploy aftermarket marketing programs tailored to territory sales accounts while supporting broader enterprise marketing initiatives

• Serve as the primary owner of our online print-store portal and manage the relationship with print suppliers

• Develop and execute content strategies for professional influencers aligned with key marketing programs and campaigns

• Partner with sales teams to support local marketing needs including product information management (PIM) and digital asset management (DAM) requests

• Enable territory sales teams with marketing tools messaging and materials that support customer engagement and drive product adoption

• Use marketing data and insights to identify opportunities optimize program performance and improve campaign outcomes

• Manage program budgets agency partners and project timelines to ensure initiatives are delivered on time and within scope

• Communicate marketing strategies program progress and results to key stakeholders across marketing sales and business leadership
  

Required education experiences & skills:

• Bachelors degree in Marketing Business Communications or a related field

• 6 years of experience planning and executing integrated marketing programs across multiple channels

• Strong project management skills with a track record of delivering campaigns on time and within scope

• Experience managing program budgets agency partners and small teams

• Ability to leverage data and insights to identify opportunities and optimize marketing performance

• Strong verbal and written communication skills with the ability to present strategies and results to stakeholders

• Self-starter with the ability to quickly solve challenges/problems

• Ability to manage and grow relationships with cross-functional teams

Preferred education experiences & skills:

• Masters degree in business management or marketing

• Experience working in B2B or channel-driven industries such as HVACR industrial or manufacturing

• Familiarity with contractor distributor or wholesaler marketing programs

• Experience with digital asset management (DAM) product information management (PIM) and marketing automation tools

• Experience either working with or at mid to large-sized marketing and/or digital agencies

• Experience with project management tools (i.e. )

Why Work in St. Louis Missouri

Our facility is located in St. Louis famous for its Gateway Arch standing at 630 feet tall. St. Louis is a family-friendly historic metropolitan area with a low cost of living and first-class schools. The city offers excellent restaurants shopping areas art galleries and numerous festivals throughout the year making this an exciting place to live and work.

About Our Location

Our location is the host of Copelands corporate headquarters. Our products have become household names that support the comfort and well-being of our customers. The employees at this location provide support to the various businesses within the platform allowing for many networking opportunities across businesses.

Collaboration First Hybrid Work Arrangements:

This role is hybrid eligible with the requirement to be in office at least three days per week. Colleagues are expected to demonstrate a collaboration first mindset which is the understanding that teams will work together in-person and colleagues should be flexible to adjust their hybrid days based on business needs. You will have an opportunity to work with your team and leader to determine when you should be in office to drive meaningful connections and to best serve our customers.

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