Regional Sales Manager KVB
Coimbatore - India
Job Summary
Job Purpose
Job
Job Title | Regional Sales Manager |
Function | Direct Marketing |
Department | Direct Marketing |
Reporting To (Title) | Zonal Manager Direct Marketing |
Superiors Superior (Title) | Head Group Business & Direct Marketing |
Unit | Birla Sun Life Insurance Company Ltd |
Location | Zone |
Business | Life Insurance |
Date | March 2013 |
1) Job Purpose |
Drive business and achieve targets through allocated region/area. Work towards increasing the overall sales productivity of the team by facilitating & handholding the team in various types of customer acquisition & servicing activities. Manage a team of Sales Managers to maintain the proper process of doing valued business for the organisation. |
2) Dimensions What are the areas (in quantitative terms) the job has an impact on | |||
Dimension | Remarks | ||
1. | Manpower (Nos.) | Direct: 5-6 Indirect: 35-45 | |
2. | AP Targets | Rs. 20 mn | |
3. | NOP Targets | 700-900 | |
4. | Leads | 20000 |
3) Job Context & Major Challenges(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone |
Key Challenges for the role The most critical part is grooming the sales force to be able to close the leads / prospects successfully. This is because of the criticality & advisory methods required to be able to successfully do a need based sale. Continuously conceptualising & executing activities to generate prospective customers to keep the sales force optimally occupied in the region. |
4) Principal Accountabilities | |
Accountability | Supporting Actions |
Ensure achievement of Targets (Premium & NAAC ) in order to contribute in overall growth of the company | 1. Continuous interaction with the Sales managers. 2. Regular reviews to monitor productivity levels. 3. Ensuring awareness and participation in all the R&R activities run by the organisation. 4. Converting the key prospects into customers. |
Ensure smooth function of the sales and other processes in order to maximise business potential. | 1. Communicating any process change or change in any rules and regulations by the help of different training module. 2. Supporting in the actual sales and service aspects including sales calls issuance and complaint handling |
Maintain the expense gap in order to reduce the cost | 1. Understanding the need of the expense 2. Taking commitment from the channel before any spending or allocation of the budget 3. Maintain a SM wise expanse tracker |
Ensure relevant people in the right place right time in order to maximise the productivity | 1. Understanding the strength of the resource and depending on that allocating job responsibility 2. Evaluating the opportunity of each business unit and allocating targets as per that 3. Recruit develop and train team members to maximize productivity |
Ensure the right method of business acquisition in order get the profitable mix for the organisation | 1. Scrutinise the business on regular basis 2. Interacting with the customers through welcome calls |
Ensure Persistency targets as per the company norms so that renewals take place on time | 1. Communicate with customers and 2. Resolve queries as and when required to ensure that renewal takes place on time |
Supporting activities for Lead generation | 1. As a support mechanism to the leads which are generated centrally there should be activities planned including newer ways of generating lead prospects |
Team Management | 1. Mentor supervise and coach the team. 2. Provide for on the job as well as classroom training for skill enhancement |
5) Job Purpose of Direct Reports |
Sales Manager:To derive Insurance Business from assigned area or zone to convince the relationship so they can convince their customer to invest in Birla Sun life Insurance. Manage a team of 10 DSEs in a way that they are optimally working for the channel at the desired productivity levels. To ensure all the pre and post sales support and services to the relationship as well as to the clients along with the team dedicated to the relationship. Ensure not only achieving the target but also to make sure there is a consistent growth in the business every quarter. |
6) Relationships (If Applicable) | ||
Internal | Frequency | Nature |
TPD Support Team Training Manager HR Dept Customer Service Team Client Service Team | Daily Weekly twice Monthly Daily Daily | Process login and issuance related Training related Recruitment and other issue Follow up regarding service issue Follow up regarding issuance |
External | Frequency | Nature |
Lead Generation Vendor Client prospect | Fortnightly Daily | All issue Business and service |
7) Organizational Relationships (Separate Annexure to beAttached) |
Head HR & Admin |
Chief Mgr - HR Perf Comp & Ben. |
SIGN-OFF | ||
Signature | ||
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Purpose Description
Required Experience:
Chief
Key Skills
About Company
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