Influencer Branded Content Director
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Job Location:
Dallas, IA - USA
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
We are PMG
Named Ad Age Best Places to Work for 11 years in a row and Fast Company Best Workplaces for Innovators since 2022 PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success PMG leverages business strategy and transformation creative media and insightsas well as its proprietary operating system Allito deliver cutting-edge digital solutions and innovative media strategies.
Our team comprises over 900 employees globally and our work for ambitious brands like Apple Nike Sephora Experian Therabody Best Western Hotels & Resorts Creed Fragrances BNY Intuit CKE Restaurants Travelex and Whole Foods spans 85 countries.
Who Youll Be Working With
At PMG our Influencer team helps brands show up in culture in ways that feel real relevant and this role youll lead influencer and branded content work for NIKE partnering with client leaders creators talent representatives media teams strategists and analytics partners to build programs that connect brand ambition with what matters to fans athletes and communities.
This role is especially focused on the world of soccer so youll work closely with partners who understand the sport its culture and the people who shape it. Youll help guide how NIKE shows up through creators football talent and storytellers across social digital and broader brand moments.
As a Director youll also be a leader within PMGsupporting team growth guiding cross-functional collaboration and helping raise the quality and consistency of influencer work across the account.
What You Will Be Doing
Lead influencer strategy for the NIKE account with a strong focus on soccer ensuring programs are rooted in the sport the culture around it and the audiences NIKE wants to reach.
Build and guide creator and talent programs from early planning through activation including talent identification negotiations approvals execution and reporting.
Serve as a senior client partner bringing clear recommendations strong presentations and thoughtful guidance throughout the life of each campaign.
Shape creator strategies that feel authentic to NIKE and credible within soccer communities from elite athletes to emerging voices and culture drivers.
Partner with media analytics creative and strategy teams to ensure influencer programs are connected measurable and aligned with broader brand and business goals.
Use performance results platform insights and cultural signals to improve programs over time and identify new opportunities.
Lead and develop team members while helping strengthen PMGs influencer approach tools and ways of working across the business.
What You Will Bring
8 years of experience in influencer marketing branded content or creator strategy including leadership experience with a bachelors degree or equivalent work experience.
Strong experience leading influencer programs for major brands with the ability to guide strategy execution and client partnership at a senior level.
Deep experience working within the sport of soccer including a strong understanding of the creator landscape athlete and talent partnerships and the communities and conversations that shape the game.
A clear point of view on how NIKE should show up through influencers creators and branded content in ways that feel distinctive thoughtful and culturally aware.
Strength in influencer marketing strategy content development contract review project leadership and presentation.
Experience managing relationships with creators agents partners and clients with professionalism warmth and sound judgment.
Strong understanding of social platforms influencer tools and dashboards advertising standards and campaign measurement.
A detail-oriented and organized approach with the ability to lead complex work while keeping quality high.
Experience leading teams supporting growth and creating an environment where people can do strong thoughtful work.
A commitment to curiosity and adaptability as a Continual Learner staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership fostering collaboration innovation and professional growth by leading by Example and nurturing strong relationships that empower others to excel.
What We Offer
- Professional Development: Take advantage of our learning and development programs mentorship opportunities and career advancement support.
- Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
- Parental Leave: We provide paid parental leave to support your family during important life events.
- Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs including contribution matching.
- Fertility and Family Support: Access fertility benefits for all team members and their spouses.
- Healthcare: Coverage and support for everyday medical expenses and routine care tailored by geography.
- Pet Insurance: Protect your pets health and your finances.
- Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
- Commuter Benefits: Access support for travel and commuting needs where available.
- Annual Bonus: All employees are eligible for an annual bonus.
- Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
- AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country location and geography to reflect local laws norms and expectations.
What Sets Us Apart
Being part of PMG means joining a company culture thats unmatched in digital. Were dedicated to working hard to serve our employees and clients delivering value results and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.
In alignment with our core values to be inclusive and always change for the better PMG is committed to creating a more diverse and inclusive culture and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits employs trains compensates and promotes regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age or veteran status.
Required Experience:
Director
Key Skills
About Company
PMG is a leading independent digital advertising agency that uses strategy, media, data, creative, and insights to power digital marketing and advertising experiences for some of the world's most iconic brands. We connect brands with humans through customizable services, all by using ... View more
