Digital Performance Lead, Media Management & Delivery

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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1379 - Digital Performance Lead

Role Summary and Impact:

We are searching for a highly skilled and results-drivenDigital PerformanceLeadto elevate the digital marketing impact for our prestigiousclient. This pivotal role willbe responsible forleading the strategyexecutionandoptimization of all performance-driven digital campaigns ensuring they consistently exceed KPIs and deliver exceptional ROI. Leveraging WPP Open you will harnesscutting-edgeAI data and technology to create hyper-personalised and immersive digital experiences that drive customer acquisitionengagementand conversion forour clients luxury brands. TheDigital Performance Lead will mentor a team fosterinnovationand act as a key advisor to clients and internal stakeholders on all aspects of digital performance media.

Key Responsibilities:

Digital Performance Strategy & Leadership:

• Develop and lead the overall digital performance strategy forour client aligning with brandobjectives salestargetsandmarket trends.

• Identifyand implement innovative digital media solutions across paid search paid social programmatic displayvideoandother emerging performance channels.

• Utilize advanced analytics and WPP Open insights to uncover growth opportunitiesoptimizecampaign performanceandmaximize media effectiveness.

Campaign Execution & Optimization:

• Oversee the planning setup launchandcontinuous optimization of all digital performance campaigns ensuring flawless execution and adherence to best practices.

• Manage significant digital media budgets ensuringoptimalallocation and efficient spending to achieve campaign goals andmaintainprofitability.

• Implement robust A/B testing frameworks creative optimizationstrategiesandlanding page best practices to continuously improve campaign results.

Data Analysis & Reporting:

• Establish comprehensive reporting frameworks and dashboards to provide transparentaccurateandtimelyinsights on digital campaign performance.

• Conduct in-depth data analysisidentifyingkey trendspatternsandactionable recommendations to inform future strategy and budget allocation.

• Present performance results and strategic recommendations clearly and persuasively to clients and internal leadership.

Team Management & Development:

• Leadmentoranddevelop a team of digital performance specialists fostering a culture of continuous learninginnovationand high performance.

• Ensure the team is proficient in the latest digital toolsplatformsandmethodologies including WPP Opens integrated capabilities.

• Allocate resources effectively to meet client deliverables and internal deadlines.

Stakeholder Collaboration:

• Collaborate closely with internal strategy creative analyticsandaccount teams to ensure seamless integration of digital performance initiatives.

• Build strong relationships with key ad platform representatives (Google Meta etc.) and technology partners to ensure access to beta features and best-in-class support.

Skills and Experience:

At WPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• Be ExtraordinarybyLeading Collectively to Inspire transformational Creativity.

• Create an Open environmentbyBalancing People and Client Experiences by Cultivating Trust.

• Lead OptimisticallybyChampioning Growth and Development to Mobilize the Enterprise.

Required Qualifications:

• Significantrelevantandprogressive experience in digital performance marketing with a proventrack recordof driving measurable results for large complex clients

• Expert-levelproficiencyin managing campaigns across major digital advertising platforms (e.g. Google Ads SA360 Meta Business Manager DV360 Amazon Ads).

• Deep understanding of ad-tech and mar-tech ecosystems including DMPs CDPs attribution modelsandmeasurement methodologies.

• Strong analytical skills with extensive experience in web analytics platforms (e.g. Google Analytics 4) and data visualization tools (e.g. Tableau Power BI).

• Demonstrated experience in leading and mentoring a team of digital specialists.

• Exceptional communicationpresentationandinterpersonal skills with the ability to clearly articulate complex digital strategies and performance results to diverse audiences.

• Strong commercial acumen and experience managing significant digital media budgets.

• Google Ads Search & Display Certificationsrequired. Meta Blueprint Certifications SA360 DV360andother relevant platform certifications highly preferred.

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