Sr. Strategic Planner, Ads Brand Innovation Lab

Amazon Ads is the earths most customer-centric advertising businessand the Brand Innovation Lab (BIL) is where its most ambitious creative bets come to life. BIL conceptualizes and executes bespoke advertising experiences across the full Amazon publisher landscape turning brands boldest ideas into one-of-a-kind campaigns that deliver measurable business results and reshape the perception of Amazon Ads on the global stage.

The Senior Strategic Planner is a critical architect of this mission. This role doesnt just track capacityit designs the operational engine that allows a world-class creative organization to scale with precision deliver with speed and sustain the competitive advantage that makes BIL campaigns the most-awarded in Amazon Ads. If you are an innovative planner who thrives at the intersection of strategy data and executionand want your analytical work to directly influence how a business grows a portfolio that drives significant advertiser valuethis is your role.

This role involves navigating ambiguity with sharp judgmentassessing trade-offs across advertiser needs business priorities and financial constraints. Youll drive decisions through rigorous analysis compelling alternatives and cross-functional influence while managing competing priorities across global creative operations.

Key job responsibilities
Architect a reliable global capacity planassess headcount needs across creative development stages country teams and verticals to enable consistent delivery at scale.
Drive capacity optimization by balancing business impact employee experience and cost efficiency; identify and resolve bottlenecks in real time.
Accelerate AI tool adoption and workflow automation across the team translating technology investments into measurable productivity gains.
Deliver a robust KPI and reporting infrastructurebuild dashboards and analytic frameworks that surface actionable insights for business and finance stakeholders.
Build and maintain planning processes that reflect end-customer experience; document workflows and present findings clearly to multi-level audiences.
Partner cross-functionally with business leaders finance stakeholders recruiting and data teams to align resources and priorities for near-term execution.

A day in the life
Imagine your morning starts with analyzing capacity reportsidentifying bottlenecks across creative pipelines. Mid-morning you model the impact of AI tools adoption on resourcing scenarios for Finance stakeholders. After lunch you write strategic narratives translating pipeline data into insightful analyses for leadership reviews. Afternoon brings cross-functional alignmentpartnering with Recruiting on hiring velocity and Business teams on resource trade-offs. You close the day refining global capacity frameworks that balance growth ambitions against operational constraints across multi-country teams.

- Bachelors degree or equivalent
- Experience in SQL or other relational databases
- 5 years of Experience in capacity planning operations planning business analysis or equivalent

- Currently has or is in the process of obtaining a Masters degree or above
- Experience in capacity planning operations planning business analysis or equivalent
- Experience in marketing brand advertising media sales or online advertising and close work with senior advertisers and agency stakeholders
- Knowledge of BI analytics reporting or visualization tools like Tableau AWS QuickSight Cognos or other third-party tools
- Experience that includes strong analytical skills attention to detail and effective communication abilities or experience with automation and any version control tools and experience with programming/scripting (Batch VB PowerShell Java C# Chef Perl Ruby and/or PHP)
- Experience managing and or coordinating projects in a fast pace environment

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at NY New York - 98500.00 - 172300.00 USD annually
USA WA Seattle - 89500.00 - 156600.00 USD annually