Digital Content Producer
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Job Location:
Sioux Falls, SD - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
The Digital Content Producer updates curating high-performing content and reviews homepage layouts based on data. This person helps to report and edit news -- from quick-hit local stories to breaking developments and enterprise reports. This role will work on building a loyal local and regional audience by being responsive to traffic patterns and audience interest.
Position Responsibilities:
Curate and aggregate a steady stream of interesting content packaged and promoted in a way that generates engagement and repeat site visitation
Monitor all forms of media (print TV digital blogs and social) and be quick to write report and distribute breaking news stories while always on the hunt for exclusive and or trending content that will grow engagement and drive traffic
Some schedule flexibility
Excellent at writing and testing headlines to grow audience and engagement
Prioritize packaging content that grows audience loyalty and time on site using headline testing metric tools and observed patterns to guide decision making
Understand different ways to tell a story particularly choosing great photos and producing short videos
Evaluate website traffic trends to make decisions on daily content needs and longer-term content curation
Build positive working relationships with newsroom staff and management work collaboratively on enterprise content and create opportunities to market web content on broadcast
Promote and distribute news content on social media and email newsletters
Skill/ Experience Requirements
Bachelors Degree
2 years of experience in digital content and journalism
Clever headline writer that gets readers to click
Strong multi-tasking abilities while under deadline pressure
Organized technical problem solver and quick decision maker
Capable of pitching researching interviewing and writing original news articles
Knowledge of SEO best practices and AP Style
Enjoys working in teams and has excellent interpersonal skills
Ease with/ability to learn new technology independently and quickly
Strong communicator
Some schedule flexibility (nights weekends)
Regularly meets measurements of success
Strong understanding of Google Analytics; Chartbeat experience a plus
Proficiency in WordPress or similar CMS Adobe Creative Cloud (Express and Photoshop) a plus
Typical day
Digital Content Producer will attend local editorial meetings as needed/assigned. Producer will have familiarity with local regional and national content. Data will be used to make decisions on what stories to publish and how and when to showcase them on website. Producer will take stories from newsroom and digital reporters and copy edit and package the content for optimal engagement. Producer will serve as editor for optimizing headlines and thumbnail images for click through/open rate. The hours do include weekends which means this role has a good mix of time working with others and independent work. Producer will communicate successes across the team and the regional group to maximize traffic wins.
Required Experience:
IC
Key Skills
About Company
As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.
