Director, Account Based Marketing Programs EMEA

About Us:

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people data and AI agents connect across email cloud and collaboration tools. Over 80 of the Fortunelarge enterprises and millions of smaller organizations trust Proofpoint to stop threats prevent data loss and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How We Work:

At Proofpoint youll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:

Bold in how we dream and innovate

Responsive to feedback challenges and opportunities

Accountable for results and best in class outcomes

Visionary in future focused problem-solving

Exceptional in execution and impact

Director Account Based Marketing Programs EMEA

Position summary

Reporting to the EMEA Marketing VP you will own the EMEA Account Based Marketing (ABM) program for named and tiered accounts building a repeatable engine that drives account engagement pipeline creation and pipeline acceleration. This role is the single owner for ABM strategy plays orchestration and measurement across EMEA partnering tightly with Sales leadershipBDRs and Field Marketing Managersformarket execution.

What you will own

• EMEA ABM strategy: account tiering ICP alignment personas plays and annual and quarterly ABM plans tied to revenue priorities.
• Running 1-1 and 1-few ABM campaigns at scale cross EMEA
• ABM orchestration across channels: 6sense intent and segmentation paid email web events executive engagement andBDR sequences (with clear handoffs and SLAs).
• 1 tofewABM moments that matter: ABM roundtables and executive level experiences designed to create meetings and advancelate stageopportunities.
• ABM content and conversion layer: account specific value props invitations landing pages nurture and sales enablement assets (briefing and alignment with Product Marketing and Content).
• Program operations: budget agency management tooling governance and weekly performance cadence with Sales and Marketing stakeholders.
• Measurement framework: account engagement meeting creation stage progression influenced and sourced pipeline from ABM accountsROIand learnings.
• Hands-on execution of paid digital campaigns across LinkedIn Ads and ABM ad platforms (6sense DSP display etc.)owning campaign setup audience segmentation bid strategy budget pacing andoptimisationdirectly within platform without agency dependency.
• End-to-end creative lifecycle for ABM ad campaigns: briefing design and web teams in a global operating model managing asset production timelines versioning for account tiers and personas and ensuring creative is trafficked and live on time.
• Ad copywriting for ABM campaigns across LinkedIn and programmatic channelswriting headlines body copy and CTAs tailored to ICP segments personas and funnel stage in close collaboration with Product Marketing and Content.

What you bring

• 8 to 10 years in B2B enterprise marketing with proven ABM leadership in SaaS cloud or cybersecurity.
• Hands on experiencebuildingmulti-channelABM plays.
• Strong sales interlock skills with enterprise AEs andBDR teams including operating rhythms and accountability.
• Comfort running executive level programs and translating insight into action.
• Strong program management agency management and performance reporting discipline.
• Experience of creatingpersonalisedlanding pages using tools such asFolloze
• Proven hands-on experience running LinkedIn Ads and intentor contactbased ad platforms(2) independently including campaign build creative trafficking A/B testing and performance reporting not just strategy oversight.
• Direct experience managing the creative production lifecycle for digital ad campaigns in a global model comfortable briefing and coordinating with distributed design and web teams managing feedback loops and holding timelines.
• Strong ad copywriting capability for B2B demandgenand ABM writing conversion-focused copy for paid social and display with a clear grasp of how messaging should shift by account tier persona and buying stage.
• High AI Proficiency with experience of using toolssimilar toPhantom BusterClay for GTM orchestration

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Why Proofpoint

At Proofpoint we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons youll love working with us:

• Competitive compensation

• Comprehensive benefits

• Career success on your terms

• Flexible work environment

• Annual wellness and community outreach days

• Always on recognition for your contributions

• Global collaboration and networking opportunities

Our Culture:

Our culture is rooted in values that inspire belonging empower purpose and drive success-every day for everyone.

We encourage applications from individuals of all backgrounds experiences and perspectives. If you need accommodation during the application or interview process please reach out to .

How to Apply

Interested Submit your application along with any supporting information- we cant wait to hear from you!