Measurement Consultant

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Choreograph:

Choreograph part of WPP is on a mission to transform marketing by building the fastest most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology data and analytics capabilities. We deliver this through the Open Media Studio an AI-enabled media and data platform for the next era of advertising.

Were endlessly curious. Our team of thinkers builders creators and problem solvers are over 1000 strong across 20 markets around the world

Role Summary and Impact

We are looking for a talented and commercially-minded Measurement Consultant to join our this strategic role you will be responsible for developing and implementing advanced Marketing Mix Modeling (MMM) models for a diverse portfolio of clients. You will work closely with our agency teams and directly with clients providing key insights to optimize marketing strategies and maximize ROI.

The ideal candidate possesses a strong grasp of business models and economics excellent analytical and problem-solving skills and the ability to describe complex mathematical concept to different audiences demonstrating a consulting approach to address client needs.

Key Responsibilities

• MMM Model Development and Implementation:
• Design build and scale robust MMMs using sales data media delivery data and external factors.
• Manage the end-to-end project lifecycle from data ingestion to final client presentation.
• Utilize advanced statistical software and techniques for data analysis.
• Streamline data workflows to enable efficient modelling and design strong data visualisations for client presentations.
• Analysis and Interpretation of Results:
• Analyze MMM outputs to identify true business performance drivers and media optimization opportunities.
• Translate complex statistical findings into clear compelling narratives and actionable insights for clients.
• Collaboration with Agency Teams and Clients:
• Partner with account strategic planning and media teams across WPP Media agencies to align MMM objectives with overarching client goals.
• Present model results and strategic recommendations to clients in a clear persuasive and non-technical manner.
• Provide training and ongoing support to agency teams on how to leverage measurement outputs for strategy and media planning.
• Research and Development:
• Stay up-to-date rapidly evolving measurement landscape and contribute to the development of new methodologies to improve our modeling capabilities.

Requirements

• Bachelors degree in Statistics Economics Data Science Mathematics Marketing or a related quantitative field.
• 2 years of hands-on experience developing Marketing Mix Models conducting advanced marketing analytics or working in a highly quantitative data consulting role.
• Familiarity with statistical software and programming languages such as R Python SAS or SPSS is considered a plus.
• Knowledge of Bayesian statistical modelling time series analysis and regression. Experience with modern open-source MMM libraries (e.g.Google MeridianMetas Robyn PyMC) is highly desirable and considered a major plus.
• Excellent communication presentation and interpersonal skills. A big picture thinker who doesnt hesitate to dive into the granular data details.
• Self-motivated highly energetic and able to work independently as well as collaboratively within cross-functional teams. Strong client and results orientation.
• Strong knowledge of English written and spoken

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Mediais an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

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